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Map the future of design for enhanced customer experience / Deepa Prahalad and Ravi Sawhney.
- Format:
- Book
- Author/Creator:
- Prahalad, Deepa, 1972-
- Series:
- FT Press Delivers elements.
- FT Press Delivers elements
- Language:
- English
- Subjects (All):
- Strategic planning.
- Technological innovations.
- Competition.
- Customer relations.
- Physical Description:
- 1 online resource ([18] p.) : ill.
- Edition:
- 1st edition
- Place of Publication:
- Upper Saddle River, New Jersey : FT Press, 2010.
- System Details:
- text file
- Summary:
- "This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (ISBN: 9780137023486) by Deepa Prahalad and Ravi Sawhney. Use "experience mapping" to create products, services, and experiences your customers will be truly passionate about!"--Resource description page.
- Contents:
- Cover
- Designing for Tomorrow's Markets Today
- Experience Mapping Guides the Way
- Mapping Emotions
- Engaging Interactivity
- Mapping Out the Possibilities
- Strategy Based on Understanding
- Experience Mapping and the Power of Design
- Connecting the Dots with Design
- Design and Corporate Performance
- Convergence of Brand and Design
- The Need for Sustainability
- Endnotes.
- Notes:
- Description based on resource description page (viewed Jan. 5, 2011).
- "An e-burst of inspiration from the best books"--Cover.
- Includes bibliographical references.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9786612768057
- 9780132609845
- 0132609843
- 9781282768055
- 1282768050
- OCLC:
- 699852682
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