Invention isn't everything : consumer design rules / Phil Baker.

Format:

Book

Author/Creator:

Baker, Phil, 1943-

Contributor:

Baker, Phil, 1943-

Series:

FTPress Delivers elements.

FTPress Delivers elements

Language:

English

Subjects (All):

New products.

Product management.

Physical Description:

1 online resource ([9] p.).

Edition:

1st edition

Place of Publication:

Upper Saddle River, N.J. : FTPress Delivers, c2010.

System Details:

text file

Summary:

This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats. The invention is often just 5% of what’s involved in making a product succeed… I remember my first day at Polaroid in June 1967. I entered the secure area behind the frosted glass door with “Product Development” stenciled on it. Behind this door, some of the world’s great consumer products were being invented and engineered. The legend of Edwin Land, Polaroid’s CEO and a modern-day Edison, permeated the area. It was my dream job….

Notes:

Excerpted from: From concept to consumer : how to turn ideas into money / by Phil Baker. Cf. resource description page (viewed March 3, 2010).

Related Work:

Baker, Phil, 1943- From concept to consumer.

OCLC:

560650405