Personal branding for dummies / by Susan Chritton.

Format:

Book

Author/Creator:

Chritton, Susan L.

Series:

--For dummies.

--For dummies

Language:

English

Subjects (All):

Branding (Marketing).

Public relations.

Physical Description:

1 online resource (xx, 340 pages) : illustrations.

Edition:

1st edition

Place of Publication:

Hoboken, NJ : Wiley, 2012.

Language Note:

English

System Details:

text file

Summary:

The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies

Contents:

Personal Branding For Dummies; About the Author; Dedication; Author's Acknowledgments; Table of Contents; Introduction; About This Book; Conventions Used in This Book; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Part I: Why Is Personal Branding Important?; Chapter 1: Showing the World Who You Are; Discovering Personal Branding; Figuring Out Who You Really Are; Owning the Business of You; Communicating Your Brand; Thriving in Your Brand Ecosystem; Chapter 2: Appreciating the Power of Branding

Eyeing Corporations: Your Initiation into the Purpose of BrandingConsidering Elements of the Most Successful Corporate Brands; Examining How a Few Famous Brands Create Connections; Embracing the Idea of Marketing Yourself; Chapter 3: Case Studies in Personal Branding Success; Measuring the Brands of Media and Business Moguls; Studying How Sports Figures Brand Themselves; Creating an Entertaining Brand; Putting Public Figures in the Spotlight; BigLeague Executives: Mirroring a Corporate Brand with a Personal Brand; Watching Famous Personal Brands Take a Dive ( and Sometimes Rebound)

Part II: Knowing Your BrandChapter 4: Defining Who You Are; Identifying What Matters to You; Realizing What You're Naturally Good At: Your Strengths and Uniqueness; Figuring Out What Else You Bring to the Table; Gaining a 360o View of Yourself; Bridging Who You Are and What You Want; Chapter 5: Spotting Your Target Audience; Recognizing Who You're Trying to Reach; Researching Your Targets; Aligning Yourself with Your Target Market; Developing a Target Market Positioning Statement; Chapter 6: Knowing Your Niche - and Your Competitors; Owning the Business - of You; Differentiating Your Brand

Understanding Contenders for Your Target MarketChapter 7: Crafting Your Personal Brand Profile; Compiling Your Personal Brand Profile; Developing Your Unique Promise of Value and Personal Brand Statement; Gearing Up for Your Personal Brand Strategy; Chapter 8: Writing Your Story; Why People Like Stories; Using Storytelling to Illustrate Your Life; Crafting Your Personal Commercial; Practicing Your Pitch; Part III: Communicating Your Brand with the World; Chapter 9: Branding Your Traditional Communication Tools; Setting Yourself Up for Success: Branded Job Search Documents

Taking Your Message PublicChapter 10: Communicating Your Brand Online; Determining Your Online Message; Attracting Your Audience to a Profile Hub; Setting Up a Website; Becoming a Blogger; Showcasing Your Personal Brand on LinkedIn; Bonding with Facebook: Key Factors for Building Your Reputation; Getting Connected with Google+; Tweeting on Twitter; Publishing an Electronic Newsletter (Or Not); Posting Videos; Podcasting; Measuring Your Online Reputation; Combating a Regretful Online Identity; Chapter 11: Planning Your Personal Brand Communications

Laying the Groundwork for Your Communications Strategy

Notes:

Includes index.

ISBN:

9786613648891

9781280671968

1280671963

9781118224533

1118224531

OCLC:

797858011