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Likeonomics : the unexpected truth behind earning trust, influencing behavior, and inspiring action / Rohit Bhargava.
- Format:
- Book
- Author/Creator:
- Bhargava, Rohit.
- Language:
- English
- Subjects (All):
- Economics--Psychological aspects.
- Economics.
- Marketing--Psychological aspects.
- Marketing.
- Trust.
- Charisma (Personality trait).
- Interpersonal relations.
- Customer relations.
- Public relations.
- Physical Description:
- 1 online resource (226 p.)
- Edition:
- 1st edition
- Other Title:
- Unexpected truth behind earning trust, influencing behavior, and inspiring action
- Place of Publication:
- Hoboken, N.J. : John Wiley & Sons, c2012.
- Language Note:
- English
- System Details:
- text file
- Summary:
- How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sa
- Contents:
- pt. 1. The crisis and the solution
- pt. 2. The five principles of likeonomics
- pt. 3. The storybook.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on print version record and CIP data provided by publisher;.
- ISBN:
- 9786613622655
- 9781280592829
- 1280592826
- 9781118225356
- 111822535X
- OCLC:
- 816348870
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