The facts of business life : what every successful business owner knows that you don't / Bill McBean.

Format:

Book

Author/Creator:

McBean, Bill, 1951-

Series:

Wiley global finance

Language:

English

Subjects (All):

Entrepreneurship.

Success in business.

New business enterprises.

Management.

Physical Description:

1 online resource (366 p.)

Edition:

1st edition

Place of Publication:

Hoboken, N.J. : Wiley, c2012.

Language Note:

English

System Details:

text file

Summary:

Being a successful business owner means more than knowing one's industry and understanding the basic concepts of leadership, management, or motivation. It means being able to master many areas of business, and knowing how each of these areas relate to and build on each other. It also means understanding how those areas change as a business goes through its inevitable life cycle, and how the owner must be prepared to change with them. The Facts of Business Life is the first book designed to provide readers with the means of achieving the kind of long-term understanding that is the key

Contents:

The Facts of Business Life: What Every Successful Business Owner Knows that You Don't; Copyright; Contents; Foreword; Acknowledgments; Introduction; Chapter 1: The Facts of Business Life; The Facts; Fact 1: If You Don't Lead, No One Will Follow; Fact 2: If You Don't Control It, You Don't Own It; Fact 3: Protecting Your Company's Assets Should Be Your First Priority; Fact 4: Planning Is About Preparing for the Future, Not Predicting It; Fact 5: If You Don't Market Your Business, You Won't Have One; Fact 6: The Marketplace Is a War Zone

Fact 7: You Don't Just Have to Know the Business You're in, You Have to Know BusinessThe Business Life Cycle; Chapter 2: The Five Levels of Business Success; Level 1: Ownership and Opportunity; Leadership at Level 1; Management at Level 1; Planning at Level 1; People at Level 1; Marketing and the Customer at Level 1; Level 2: Creating Your Company's DNA; Leadership at Level 2; Management at Level 2; Planning and People at Level 2; Marketing and the Customer at Level 2; Level 3: From Survival to Success; Leadership at Level 3; Management at Level 3; Planning and People at Level 3

Marketing and the Customer at Level 3Level 4: Maintaining Success; Leadership at Level 4; Management at Level 4; Planning and People at Level 4; Marketing and the Customer at Level 4; Level 5: Moving on When It's Time to Go; Leadership at Level 5; Management at Level 5; Planning and People at Level 5; Marketing and the Customer; Chapter 3: Fact 1: If You Don't Lead, No One Will Follow; Level 1: Ownership and Opportunity; Achieving the Objective or Goal at Level 1; Building and Maintaining a Team at Level 1; Developing the Individual at Level 1; Level 2: Creating Your Company's DNA

Achieving the Objective or Goal at Level 2Building and Maintaining a Team at Level 2; Developing the Individual at Level 2; Level 3: From Survival to Success; Achieving the Objective or Goal at Level 3; Building and Maintaining a Team at Level 3; Developing the Individual at Level 3; Level 4: Maintaining Success; Achieving the Objective or Goal at Level 4; Building and Maintaining a Team at Level 4; Developing the Individual at Level 4; Level 5: Moving on When It's Time to Go; Achieving the Objective or Goal at Level 5; Building and Maintaining a Team at Level 5

Developing the Individual at Level 5Chapter 4: Fact 2: If You Don't Control It, You Don't Own It; Level 1: Ownership and Opportunity; Control of Information at Level 1; Control of Processes at Level 1; Control of People at Level 1; Control of Product at Level 1; Level 2: Creating Your Company's DNA; Control of Information at Level 2; Control of Processes at Level 2; Control of People at Level 2; Control of Product at Level 2; Level 3: From Survival to Success; Control of Information at Level 3; Control of Processes at Level 3; Control of People at Level 3; Control of Product at Level 3

Level 4: Maintaining Success

Notes:

Includes index.

ISBN:

9781283645843

128364584X

9781118223604

1118223608

OCLC:

812174055