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New business : next steps : the all-in-one guide to managing, marketing and growing your small business / Ed Goodman and Ann Hawkins.
- Format:
- Book
- Author/Creator:
- Goodman, Ed, author.
- Hawkins, Ann, author.
- Language:
- English
- Subjects (All):
- Small business--Management.
- Small business.
- New business enterprises--Management.
- New business enterprises.
- Physical Description:
- 1 online resource (225 pages) : illustrations
- Edition:
- 1st edition
- Place of Publication:
- Harlow, England ; New York, United States : Pearson, [2015]
- Language Note:
- English
- System Details:
- text file
- Summary:
- ‘ Refreshingly clear. Answers all those questions that entrepreneurs keep asking. ’ Robert Craven, author, Bright Marketing and Kick-Start Your Business So you've launched your new business. But what do you need to do now to make sure it succeeds? This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business. Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes: · Easy-to-apply strategies for business success · Insightful case studies from businesses that survived the first five years · Helpful exercises and action plans · Valuable templates for you to use This is your one-stop shop for everything you need to manage, grow and succeed with your new business. ‘ Full of very valuable information. This is not theory – but live action in print. Highly recommended. ’ Professor Alan Barrell, Judge Business School, University of Cambridge
- Contents:
- Cover
- Contents
- About the authors
- Acknowledgements
- How to get your own questions answered
- Introduction
- Chapter 1: Managing the business
- Case study: Klaxon
- Chapter 2: Managing growth
- Case study: Social i Media
- Chapter 3: Managing finances
- Case study: Contraband International
- Chapter 4: Managing social media
- Case study: The Nutty Tarts
- Chapter 5: Managing technology
- Case study: Clarity Heating
- Chapter 6: Managing marketing
- Case study: SnoozeShade
- Chapter 7: Managing sales
- Case study: Onespacemedia
- Chapter 8: Managing customers
- Case study: The Elite Swimming Academy
- Chapter 9: Managing people
- Case study: Breckland Orchard
- Chapter 10: Managing your exit
- Index.
- Notes:
- Includes index.
- Description based on print version record.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781292017686
- 1292017686
- OCLC:
- 1015884516
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