The Financial Times Guide to Business Start up 2014: The Most Comprehensive Annually Updated Guide for Entrepreneurs

Format:

Book

Author/Creator:

Williams, Sara, Author.

Series:

Financial Times series

Language:

English

Physical Description:

1 online resource (1 v.)

Edition:

27th ed.

Place of Publication:

[Place of publication not identified] Pearson Education 2013

Language Note:

English

System Details:

text file

Summary:

Whether you’re about to start your own business or have already taken the plunge and want to keep everything on track, make sure you have a copy of The Financial Times Guide to Business Start Up on your shelf. Annually updated, this edition covers the latest legal and financial changes you need to be aware of following the 2013 Budget. There’s also essential new content on shaping up for the digital marketplace and how to develop your online presence, benefit from social media and advertise effectively online. This guide takes you through every important aspect of starting and running a business, including developing your idea and getting financial backing, recruiting staff, building customer relationships, sales, marketing, VAT and much more. Everything you need to know to make your start up a success.

Contents:

Cover

Contents

Acknowledgements

Updates and further information

Chapter 1: You and your ideas

Chapter 2: Who will buy?

Chapter 3: A spot of coaching

Chapter 4: Your business identity

Chapter 5: Are you sure?

Chapter 6: The business plan

Chapter 7: Timing the jump

Chapter 8: Less than 100 per cent

Chapter 9: Off the peg

Chapter 10: Franchises

Chapter 11: Beating the pirates

Chapter 12: The right name

Chapter 13: Getting the message across

Chapter 14: Getting new customers

Chapter 15: Building customer relationships

Chapter 16: How to set a price

Chapter 17: Choosing your workplace

Chapter 18: Information technology - and other equipment

Chapter 19: Professional back-up

Chapter 20: Getting the right staff

Chapter 21: Your rights and duties as an employer

Chapter 22: Your business and the environment

Chapter 23: Insurance

Chapter 24: Forecasting

Chapter 25: Raising the money

Chapter 26: Staying afloat

Chapter 27: Moving ahead

Chapter 28: Not waving but drowning

Chapter 29: Keeping the record straight

Chapter 30: Tax

Chapter 31: VAT

Chapter 32: Pensions and retirement

References

Index.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

Description based on publisher supplied metadata and other sources.

OCLC:

1024273258