1 option
Buy it! : what's in it for your customers? / Mark Magnacca.
- Format:
- Book
- Author/Creator:
- Magnacca, Mark, 1969-
- Language:
- English
- Subjects (All):
- Business communication.
- Interpersonal communication.
- Physical Description:
- 1 online resource ([9] p.)
- Edition:
- 1st edition
- Other Title:
- What's in it for your customers?
- Place of Publication:
- Upper Saddle River, N.J. : Pearson Education publishing as FTPress Delivers, c2010.
- System Details:
- text file
- Summary:
- "This Element is an excerpt from So what?: how to communicate what really matters to your audience (ISBN: 9780137158263) by Mark Magnacca. How to uncover and communicate the "So What?" benefits your customers really care about: the benefits that drive breakthrough success--in products, services, and in your own career!"--Resource description page.
- Notes:
- Cover title.
- "An e-burst of inspiration from the best books."
- OCLC:
- 601963054
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.