Social media engagement for dummies / by Aliza Sherman and Danielle Elliot Smith.

Format:

Book

Author/Creator:

Sherman, Aliza.

Contributor:

Elliott Smith, Danielle.

Series:

--For dummies.

--For dummies

Language:

English

Subjects (All):

Internet marketing.

Social marketing.

Social media.

Physical Description:

1 online resource (384 p.)

Place of Publication:

Hoboken, NJ : Wiley, c2013.

Language Note:

English

Summary:

Put ""engage"" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of t

Contents:

About the Authors; Contents at a Glance; Table of Contents; Introduction; About This Book; Foolish Assumptions; Conventions Used in This Book; What You Don't Have to Read; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Part I: The Basics of Social Media Engagement; Chapter 1: Explaining the Why, Who, and How of Social Media Engagement; Seeking the Benefits of Social Media Engagement; Seeing How People and Organizations Engage with Social Media; Setting Goals for Social Media Engagement; Chapter 2: Assessing the Impact of Social Media Engagement

Considering the Downsides of Social Media EngagementMeasuring the Value of Your Social Media Engagement; Chapter 3: Discovering Social Media Engagement Tools; Considering Traditional Online Communications Tools; Engaging with Social Networks; Incorporating Audio and Video Platforms; Recognizing Other Social Engagement Tools; Part II: Exploring the Elements of Social Media Engagement; Chapter 4: Building Trust and Credibility; Earning Trust in Social Media; Building Trust in Traditional Online Marketing; Assessing Trust and Credibility

Chapter 5: Demonstrating Your Online Presence to Maximize EngagementSetting Realistic Goals Up Front; Paying Attention to Demonstrate Presence; Establishing a Presence Process; Setting a Schedule; Chapter 6: Creating Connections; Starting with Your Connection Goals; Identifying Your Audience; Creating a Space for Engagement; Getting the Engagement Ball Rolling; Chapter 7: Driving Interaction; Creating the Setting to Stimulate Engagement; Starting Conversations; Providing Additional Incentives for Sharing; Part III: Examining the Basic Engagement Tools

Chapter 8: E-mail, Forums, Blogs, and WebsitesCreating Social-Powered E-mail Newsletters; Participating in Online Communities; Forming Your Own Groups and Forums; Enhancing Blogs and Websites for Engagement; Chapter 9: Facebook; Building Deeper Relationships on Facebook; Growing Your Page Community; Standing Out in the News Feed; Leveraging the Advanced Features of Facebook; Chapter 10: Twitter; Engaging in Real-Time via Twitter; Making an Impact in the Twitter Stream; Increasing Engagement via Twitter Features; Part IV: Engaging Through Additional Social Channels; Chapter 11: Pinterest

Creating Connections by Incorporating Visual ElementsGetting Noticed In People's Pin Feeds; Leveraging Pinterest Features to Increase Engagement; Benefitting from Pinterest Integration; Chapter 12: LinkedIn; Setting Up Your LinkedIn Profile; Reaching Out and Connecting with Your Peers; Communicating through Your Company Page; Stimulating Interactions through Updates; Taking Advantage of More LinkedIn Features; Gauging LinkedIn Results; Chapter 13: Google+; Checking Out the Benefits of Google+; Getting Your Feet Wet on Google+; Getting into the Flow of G+; Expanding Your Google+ Engagement

Chapter 14: Location-Based Services

Notes:

Includes index.

ISBN:

1-118-53026-8

OCLC:

846696974