Eric Sink on the business of software / Eric Sink.

Format:

Book

Author/Creator:

Sink, Eric.

Series:

Expert's Voice

Language:

English

Subjects (All):

Computer software industry.

Computer software industry--Management.

Physical Description:

1 online resource (301 p.)

Edition:

1st ed. 2006.

Other Title:

Business of software

Place of Publication:

Berkeley, CA : Apress ; New York : Distributed to the book trade worldwide by Springer-Verlag, 2006.

Language Note:

English

System Details:

text file

Summary:

Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers—particularly those programmers who are small independent software vendors. Sink also covers issues like starting your own business, and then performing the hiring, marketing, and finances in a style that programmers understand, sprinkled with a touch of humor.

Contents:

Entrepreneurship

What is a Small ISV?

Whining by a Barrel of Rocks

Starting Your Own Company

Finance for Geeks

Exploring Micro-ISVs

First Report from My Micro-ISV

Make More Mistakes

People

Small ISVs: You Need Developers, not Programmers

Geeks Rule and MBAs Drool

Hazards of Hiring

Great Hacker!= Great Hire

My Comments on “Hitting the High Notes”

Career Calculus

Marketing

Finding a Product Idea for Your Micro-ISV

Marketing is not a Post-processing Step

Choose Your Competition

Act Your Age

Geek Gauntlets

Be Careful Where You Build

The Game is Afoot

Going to a Trade Show

Magazine Advertising Guide for Small ISVs

Sales

Tenets of Transparency

Product Pricing Primer

Closing the Gap, Part 1

Closing the Gap, Part 2

Just Do It.

Notes:

Includes index.

ISBN:

9786610726875

9781280726873

1280726873

9781430201434

1430201436

OCLC:

262691961