Eric Sink on the business of software / Eric Sink.

Format:

• Book

Author/Creator:

• Sink, Eric.

Series:

• Expert's Voice

Language:

English

Subjects (All):

• Computer software industry.
• Computer software industry--Management.

Physical Description:

1 online resource (301 p.)

Edition:

1st ed. 2006.

Other Title:

Business of software

Place of Publication:

Berkeley, CA : Apress ; New York : Distributed to the book trade worldwide by Springer-Verlag, 2006.

Language Note:

English

System Details:

text file

Summary:

Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers—particularly those programmers who are small independent software vendors. Sink also covers issues like starting your own business, and then performing the hiring, marketing, and finances in a style that programmers understand, sprinkled with a touch of humor.

Contents:

• Entrepreneurship
• What is a Small ISV?
• Whining by a Barrel of Rocks
• Starting Your Own Company
• Finance for Geeks
• Exploring Micro-ISVs
• First Report from My Micro-ISV
• Make More Mistakes
• People
• Small ISVs: You Need Developers, not Programmers
• Geeks Rule and MBAs Drool
• Hazards of Hiring
• Great Hacker!= Great Hire
• My Comments on “Hitting the High Notes”
• Career Calculus
• Marketing
• Finding a Product Idea for Your Micro-ISV
• Marketing is not a Post-processing Step
• Choose Your Competition
• Act Your Age
• Geek Gauntlets
• Be Careful Where You Build
• The Game is Afoot
• Going to a Trade Show
• Magazine Advertising Guide for Small ISVs
• Sales
• Tenets of Transparency
• Product Pricing Primer
• Closing the Gap, Part 1
• Closing the Gap, Part 2
• Just Do It.

Notes:

Includes index.

ISBN:

• 9786610726875
• 9781280726873
• 1280726873
• 9781430201434
• 1430201436

OCLC:

262691961