Introduction to Social Media Marketing : A Guide for Absolute Beginners / by Todd Kelsey.

Format:

Book

Author/Creator:

Kelsey, Todd, Author.

Contributor:

Lyon, Brandon, reviewer.

Language:

English

Subjects (All):

Big data.

Internet marketing.

Big Data.

Online Marketing/Social Media.

Local Subjects:

Big Data.

Online Marketing/Social Media.

Physical Description:

1 online resource (XII, 152 p. 242 illus., 226 illus. in color.)

Edition:

1st ed. 2017.

Place of Publication:

Berkeley, CA : Apress : Imprint: Apress, 2017.

System Details:

text file

Summary:

Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel. What You’ll Learn: Understand basic functions for most social media tools, including how to get up and running See the benefits of social media tools and which one you should use for specific purposes Calculate the real ROI expected from using specific tools Utilize social media monitoring and analytics.

Contents:

Chapter 1: Introduction

Chapter 2: Skillbox - Content

Chapter 3: Facebook Pages

Chapter 4: Facebook Ads

Chapter 5: Twitter

Chapter 6: LinkedIn

Chapter 7: Hootsuite

Chapter 8: Social Media Monitoring and Analytics.

Notes:

Includes index.

ISBN:

9781484228548

1484228545

OCLC:

1005138975