The SEO battlefield : winning strategies for search marketing programs / Anne Ahola Ward.

Format:

Book

Author/Creator:

Ward, Anne Ahola, author.

Language:

English

Subjects (All):

Internet marketing.

Search engines.

Internet searching.

Physical Description:

1 online resource (186 pages) : illustrations (some color)

Edition:

First edition.

Place of Publication:

Beijing, [China] : O'Reilly, 2017.

System Details:

text file

Summary:

Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results. Running a successful SEO program requires a team with a mix of skills, including marketing, analytics, website development, and automation. Author Anne Ahola Ward walks marketers and developers through SEO essentials and provides real-world case studies of successful and not-so-successful SEO programs. You’ll quickly understand why this is both an exciting and critical time to adopt SEO in your organization. Perform keyword goals and research, and spot search trends Understand the motivation and creativity of the SEO mindset Run a campaign to generate traffic and measure the results Use mobile and platform-agnostic strategies for search growth Demonstrate the value of your search marketing efforts Include web development in your SEO program—everything from quick updates to UX/UI strategy Learn the sweetest way to run and report on an search program

Notes:

Includes index.

Description based on online resource; title from PDF title page (ebrary, viewed April 7, 2017).

ISBN:

9781491958322

1491958324

9781491958360

1491958367

9781491958346

1491958340

OCLC:

981256449