What is design thinking? / Julie Stanford, Ellen Tauber Siminoff, Mia O'Neill, and Jenny Mailhot.

Format:

Book

Author/Creator:

Stanford, Julie, author.

Siminoff, Ellen Tauber, author.

O'Neill, Mia, author.

Mailhot, Jenny, author.

Language:

English

Subjects (All):

Creative ability in business.

Success in business.

Reengineering (Management).

Organizational change.

Industrial design.

Physical Description:

1 online resource (1 volume) : illustrations

Edition:

First edition.

Place of Publication:

Sebastopol, CA : O'Reilly Media, [2017]

System Details:

text file

Summary:

Design Thinking has grown increasingly popular as a go-to method for problem solving and innovation. But what is this design methodology really about and how can it work in your company? In this report, professionals from Sliced Bread Design go beyond the hype to explain the Design Thinking process, tools, and mindset—and how they use this methodology to help business clients across a wide range of domains. Through case studies with Airbnb, GE, and Toyota, you’ll learn how Design Thinking can be flexibly applied to a wide variety of problems and in various stages of product development. This cohesive, user-centered framework can be used in a multitude of areas, ranging from creating something new or running a business to managing interpersonal communication. You’ll learn how: Design Thinking provides a laser focus on the actual, human roots of a given problem to solve real needs at the outset The methodology’s mindset emphasizes empathy, radical collaboration, thinking by doing, iteration, and embracing ambiguity Its process moves from observation through developing insights, ideating concepts, creating prototypes, and iterating based on feedback This approach can help startups, large organizations, and policy-making organizations think about and solve problems in a new way

Notes:

Description based on online resource; title from title page (Safari, viewed October 17, 2017).

Includes bibliographical references.

ISBN:

9781491998786

1491998784

9781491998779

1491998776

OCLC:

1006894022