Building products for the enterprise : product management in enterprise software / Blair Reeves and Benjamin Gaines.

Format:

Book

Author/Creator:

Reeves, Blair, author.

Gaines, Benjamin, author.

Language:

English

Subjects (All):

Business enterprises--Data processing.

Business enterprises.

Product management.

Physical Description:

1 online resource (164 pages)

Edition:

First edition.

Place of Publication:

Beijing, [China] : O'Reilly, 2018.

System Details:

text file

Summary:

If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Explore why: Identifying customer vs user problems is an enterprise project manager’s main challenge Effective collaboration requires in-depth knowledge of the organization Analyzing data is key to understanding why users buy and retain your product Having experience in the industry you’re building products for is valuable Product longevity depends on knowing where the industry isheaded

Notes:

Includes index.

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (EBC, viewed March 27, 2018).

ISBN:

9781492024774

1492024775

9781492024736

1492024732

9781492024750

1492024759

9781492024781

1492024783

OCLC:

1029878783