How to make money with social media optimization / R. Scott Corbett.

Format:

Book

Author/Creator:

Corbett, R. Scott.

Language:

English

Subjects (All):

Social media--Economic aspects.

Social media.

Internet marketing.

Physical Description:

1 online resource ([26] p.)

Edition:

1st edition

Place of Publication:

Upper Saddle River, N.J. : FTPress, c2011.

System Details:

text file

Summary:

Master “SMO”: the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and drive profits. The steep growth of online social networking sites like Facebook, Twitter, and LinkedIn marks the biggest shift in Internet use and popular culture since Google. This tidal wave of behavioral change can help your business achieve unprecedented success — if you master the strategic use of social media engagement to build your brands, extend your reach, and influence social media conversations.

Contents:

Intro

Cover

SMO: A Little Background

First Page Domination: SMO and Circular Marketing

Sharing and Social Bookmarking

Who Do You Trust?

Protecting Your Brand

The Golden Rule of Social Media

Ready to Get Started?

So What Are the Different Sites Best for?

The Genius of Facebook

But What Does This Mean for You and Your Business?

Case Study: Liveclick

Have Conversations, Don't Just "Market" to People on Facebook

"Everything You Say..."

Creating Your Business Fan Page on Facebook

Let's Talk About Tweeps, Tweeting, and Twitter

Twitter Networking

Getting Your Business on Twitter in 2 Hours or Less

Twitter Is All About Conversations

Productivity Software to the Rescue

So What About LinkedIn?

Grow Your Connections and Land More Business with LinkedIn

Come on in, the Water's Warm.

Notes:

Imprint from p. [3] of cover.

"FT Press Delivers digital shorts"--Cover.

Description based on publisher supplied metadata and other sources.

ISBN:

9786613017956

9780132711876

0132711877

9781283017954

1283017954

9780132698696

0132698692

OCLC:

729256324