No bullshit social media : the all-business, no-hype guide to social media marketing

Format:

Book

Author/Creator:

Falls, Jason, Author.

Contributor:

Deckers, Erik, Contributor.

Language:

English

Subjects (All):

Internet marketing--Economic aspects.

Internet marketing.

Social media--Economic aspects.

Social media.

Online social networks.

Physical Description:

1 online resource (1 v.) : ill.

Edition:

1st edition

Place of Publication:

[Place of publication not identified] Que 2012

Language Note:

English

System Details:

text file

Summary:

This is the first no-holds-barred, no B.S., no "Kumbaya" guide to social media marketing for business. It's the perfect book for every decision-maker who's ready to move beyond soft platitudes about social media "conversations," and achieve results: measurable improvements in sales, profitability, efficiency, and brand value. Top social media marketing consultants Jason Fells and Eric Decker take a relentlessly practical business value of social marketing, focusing on business drivers and effective metrics. They systematically address common executive objections to social media, offer realistic guidance on reducing its risks, and present up-to-date statistics and case studies demonstrating its business value. You will find the expert help you need to apply social media to drive business, achieve quantifiable improvements in brand value, deliver superior customer service, improve R and D, strengthen corporate reputation and customer communication, and much more.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references.

ISBN:

9780789748010

0789748010

OCLC:

752977103