Social location marketing : outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites

Format:

Book

Author/Creator:

Salt, Simon, Author.

Language:

English

Subjects (All):

Online social networks--Economic aspects.

Online social networks.

Internet marketing--Computer networks.

Internet marketing.

Social media.

Business enterprises.

Location-based services.

Application software.

Physical Description:

1 online resource (x, 229 p.) : ill.

Edition:

1st edition

Other Title:

Outshining your competitors on Foursquare, Gowalla, Yelp and other location sharing sites

Place of Publication:

[Place of publication not identified] Que 2011

Language Note:

English

System Details:

text file

Summary:

The first book on social location marketing: how to build communities of customer advocates to promote any service, product, or venue Focused coverage of social location marketing that can't be found anywhere else Compares leading platforms, and helps marketers choose the right ones Helps marketers get started quickly and successfully Includes case studies of organizations who've achieved outstanding results By web marketing luminary Simon Salt, one of the field's leading experts This is the first book to focus entirely on the most important new opportunity in social media marketing: the use of social location sharing tools such as Yelp, Foursquare, Gowalla, and Loopt. Written by noted expert Simon Salt, this timely, marketable guide introduces the topic simply and clearly, with a focus on actionable advice and real case studies. Writing for marketers, entrepreneurs, and customer service leaders in businesses of all kinds, Salt shows exactly how to use these tools to build communities of customer advocates, strengthen loyalty, and enhance retention. Salt thoroughly explains each leading platform: what it offers marketers; how to get involved, both as an individual and a business; and how to use its tools to reach other users. He offers insights on reaching teens, tweens, women, and men; and on applications for fashion, retail, hospitality, and restaurants. This book offers strategies for organizations with large budgets, small budgets, and even no budget. It also offers specific guidance on measuring social location activity and calculating ROI. Salt answers crucial questions like: What does my business have to give users in order to earn their loyalty? Can these tools really affect my bottom line? How do I handle complaints? Drawing on his extensive experience at the center of the social media revolution, he concludes with case studies of organizations who are achieving superior results right now.

Contents:

Why should I bother?

Square pegs and round holes : where does this all fit?

Games people play

Introduction to location sharing tools

Industries making it work

Know your apps

Marketing to social location sharers

We're here all week : event marketing with social location sharing apps

Socially speaking : the social business

Plan, plan, and plan.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Description based on publisher supplied metadata and other sources.

ISBN:

9786612968853

9781282968851

1282968858

9780132653695

0132653699

OCLC:

1027201934