The truth about best branding practices : collection.

Format:

Book

Author/Creator:

Till, Brian, author.

Heckler, Donna, author.

Solomon, Michael, author.

Kane, William, author.

Series:

Truth about (FT Press)

Truth about

Language:

English

Subjects (All):

Branding (Marketing).

Consumers' preferences.

Organizational change.

Negotiation.

Physical Description:

1 online resource (1 v. (various pagings)).

Edition:

1st edition

Place of Publication:

[Upper Saddle River, N.J. : FTPress Delivers, c2011]

System Details:

text file

Summary:

150 powerful bite-size techniques for creating high-value brands – and keeping them strong! Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging to your salesforce… promote and leverage brand loyalty… embed deep customer motivations into your brands… create cultures that can support authentic brand messages… and much more! From world-renowned leaders and experts, including Brian D. Till, Donna Heckler, Michael R. Solomon, and William S. Kane

Contents:

Truth about creating brands people love / Brian D. Till and Donna Heckler

Truth about what customers want / Michael R. Solomon

Truth about thriving in change / William S. Kane

Truth about negotiations / Leigh Thompson.

Notes:

Title from resource description page (viewed Feb. 17, 2011).

Imprint from p. [3] of cover.

"FT Press Delivers collections"--Cover.

Includes bibliographical references.

Description based on publisher supplied metadata and other sources.

ISBN:

9786612887482

9781282887480

1282887483

OCLC:

704405720