How to make money marketing your business on Facebook / Clara Shih.

Format:

Book

Author/Creator:

Shih, Clara Chung-wai.

Language:

English

Subjects (All):

Facebook (Electronic resource).

Online social networks.

Social media--Economic aspects.

Social media.

Physical Description:

1 online resource ([47] p.) : ill.

Edition:

1st edition

Place of Publication:

Upper Saddle River, New Jersey : FT Press, 2011.

System Details:

text file

Summary:

The condensed guide summarizing everything you need to know to help your business win in the Facebook Era: Learn tools from effective strategy to profitable execution, systems, and policies. Like the Internet before it, Facebook is changing every aspect of business and society. Facebook has in fact become, for all intents and purposes, the new Web. What does this mean for your organization? Fifteen years ago, we had to master email. Today, we must master Facebook to stay relevant with customers. Business leaders who cultivate fans on social media are reaping repeat sales, cross-sales, and referrals. Those who don’t are missing out on critical conversations and risking brand irrelevancy. 2010 was about social media strategy, vision, and learning. 2011 is all about execution.

Contents:

Cover

Whose Job Is Social Media?

Who Spends Time on Facebook and Why

Five Pillars of Facebook Marketing

Balancing Corporate and Local Initiatives

The Questions Every Company Should Ask

What Is Being Said and Who Is Saying It?

Who Said It and Are They Allowed?

What Should Be Said?

What's the ROI?

Whom Should I Work with and How Much Do I Spend?

Five Steps to Hitting a Facebook Home Run

Important Trends

Acknowledgments

About the Author.

Notes:

Imprint from p. [47].

"FT Press Delivers digital shorts"--Cover.

Description based on publisher supplied metadata and other sources.

ISBN:

9786612984266

9781282984264

1282984268

OCLC:

720023336