YouTube marketing power : how to use video to find more prospects, launch your products, and reach a massive audience / Jason Miles.

Format:

Book

Author/Creator:

Miles, Jason, 1970- author.

Language:

English

Subjects (All):

YouTube (Electronic resource).

Internet marketing.

Internet advertising.

Physical Description:

1 online resource (1 v.) : ill.

Edition:

1st edition

Place of Publication:

New York : McGraw-Hill Education, [2014]

Language Note:

English

System Details:

text file

Summary:

Grab YOUR share of YouTube's BILLIONS of daily viewers YouTube is one of the world's most popular websites--which makes it one of the best marketing tools on the planet. Jason G. Miles, the author of Pinterest Power and Instagram Power , shows you how to get up and running on YouTube and offers best practices for using it to drive traffic to websites to increase sales. YouTube Marketing Power provides expert tips on how to design a powerful YouTube strategy. LEARN HOW TO: Make great videos--quickly and easily Build brand loyalty with powerful videos Drive traffic and revenue to your existing business Advertise on YouTube Monetize your YouTube work This fast-paced but highly detailed guide reveals why companies frequently fail at YouTube marketing and how you can succeed by avoiding the same mistakes. YouTube Marketing Power is the only guide you need to take full advantage of today's most powerful and inexpensive marketing tools.

Contents:

Cover

Title Page

Copyright Page

Contents

Acknowledgments

Introduction

A New Version of American Life

Part 1 The Power of Youtube

Chapter 1 YouTube Marketing Power

A New Marketing Option

A Challenge for Businesses

Our Journey on YouTube

Our Goals on YouTube

Finding Your Way to Business Benefits

Chapter 2 24 Business Benefits of YouTube Marketing

Traffic to Your Website from YouTube

Social Discovery on YouTube

Selling Goods and Services

Brand Building

Conclusions

Chapter 3 Why Companies Fail at YouTube Marketing

The Corporate Challenges

I'm That Guy

Why Entrepreneurs Have It Easier

Your First Step Toward a Marketing Plan

There Are Only Three Possible Uses for YouTube

The Most Common Mistake

The Second Most Common Mistake

Part 2 Getting Started Successfully

Chapter 4 There Are Only Two Reasons People Will Watch Your Video

The Two Reasons People Will Watch Your Video

Always Capitalize on the Two Reasons

Good Ways to Capitalize on the Two Reasons

Effective Video Styles That Resonate with the Two Reasons

Chapter 5 Defining Your Style

Our Challenges at Liberty Jane Clothing

The On-Screen Persona

Common On-Screen Personas

Close Up with Rhett & Link

Chapter 6 Seven Ways to Get Your Videos Done

The System is the Solution

1. The Cheapest Way to Get Your Videos Done

2. Someone on Your Team

3. The Friends and Family Approach

4. The College Connection

5. Interns

6. The Contract Gig

7. The Barter Partner

Three Setups

Chapter 7 Partnering with Vloggers

What Is a Vlog?

Experiential Marketing: A Form of Alternative Advertising

What Does Experiential Marketing Look Like?

World Vision Vloggers: An Experiential Marketing Case Study

Some Comments from Viewers

The Vlogging Initiative Results.

The Vloggers' Perspective

Success with Vloggers

Chapter 8 Mastering the Three On-Screen Formats

The Anchorperson Video

The Weatherperson Video

The Hand Model Video

Chapter 9 Mastering the Three Off-Camera Video Formats

The Screen-Capture Video

The Movie Trailer Video

The Commercial Video

Close Up with My Froggy Stuff

Putting It All Together

Part 3 The Successful Setup

Chapter 10 YouTube Channel Setup and Best Practices

The One Channel Design Refresh

Setting Up Your Google and YouTube Accounts

Configuring Your New YouTube Channel Effectively

Setting Up the Channel Trailer Video

The Four Navigation Tabs

Focusing on Discoverability

Exploring the Banner Header

Working with Playlists

Connecting Social Accounts

Your Feed Is Born

Chapter 11 Uploading Videos to YouTube

Upload Your First Video to YouTube

Close Up with Mindy McNight

Part 4 Social Strategies On Youtube

Chapter 12 YouTube: The SocialNetwork

Easily Found Shocking Examples

In the Land of the Blind, the One-Eyed Man Is King

Our Head-to-Head Comparison

Seven Smart Social Activities on YouTube

Troubleshooting Social Challenges

Chapter 13 The Grand Opening of Your Shiny New YouTube Attraction

Your YouTube Theme Park

Get People Moving from One Attraction to the Next

Close Up with Rosanna Pansino

Chapter 14 YouTube Contests That Rock

But Will Your Prospects Make Videos?

Could You Benefit from Entering a Contest?

Complying with YouTube Contest Guidelines

Only Use a Skills-Based Contest

Basic Steps to a Good Contest

Chapter 15 YouTube forCharities

Four Advantages That Charities Have

YouTube-Your Best Donation of All Time

Your Basic Opportunities

Close Up with the Potter's House-T.D. Jakes Ministries.

Part 5 Generating Revenue On Youtube

Chapter 16 Driving Traffic

The Facebook-Only Problem

The Three Mindsets

Destinations for Your Social Media Traffic

Nine Methods for Generating YouTube Traffic

The Options Never End

Chapter 17 Driving Results via Analytics

YouTube Analytics

Google Analytics

Third-Party Analytics-Social Blade

18 Insights to Discover from Your Analytics

Chapter 18 Advertising on YouTube

The Two Factors of a Good Advertising Campaign

The Six Places to Advertise on YouTube

Advertising Formats

Advertising in Other People's Videos

Chapter 19 Monetizing Your YouTube Work

The Three-Party Advertising Strategy

YouTube Partner Program-How to Monetize Your Videos

Monetization Setup Steps

Making Sponsored Videos

Advertising Networks

Close Up with Dan Weinstein at Collective Digital Studio

Conclusion

Four Challenges Every Marketer Faces

Index.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Description based on print version record.

ISBN:

9780071830553

0071830553

OCLC:

1024284253