Multimedia : making it work / Tay Vaughan.

Format:

Book

Author/Creator:

Vaughan, Tay, author.

Language:

English

Subjects (All):

Multimedia systems.

Physical Description:

1 online resource (1 v.) : ill.

Edition:

Ninth edition.

Place of Publication:

New York, United States of America : McGraw-Hill Education, 2014.

Language Note:

English

System Details:

text file

Summary:

The Most Complete, Up-to-Date Multimedia Guide Thoroughly updated to cover the latest technologies, including mobile multimedia, this full-color resource prepares you for a successful multimedia career by teaching you the fundamental concepts and required skills. Multimedia: Making It Work , Ninth Edition explains how to integrate text, images, sound, animation, and video into compelling projects. Multimedia project planning, costs, design, production, talent acquisition, testing, and delivery are also discussed. Chapter-ending quizzes reinforce key concepts and hands-on lab projects allow you to apply your new skills. Learn how to: Master the essential elements of multimedia, including text, images, sound, animation, and video Incorporate bitmap, vector, and 3-D images Record and edit digital audio and use MIDI Create computer-generated animations Shoot and edit digital video Select the best hardware, software, and authoring tools for your project Determine the scope and cost of a multimedia project n Design, produce, and test your project Acquire the best content and talent for your budget Design dynamic Web content Create apps for mobile devices, including tablets, readers, and smartphones Deliver multimedia over the Internet, in an app store, and on CD-ROM and DVD Each chapter includes: Learning objectives Full-color illustrations and screenshots Helpful notes, tips, and warnings Chapter summaries and key term lists End-of-chapter quizzes and lab projects This book is intended for students enrolled in an instructor-led course and does not provide correct answers for the end-of-chapter quizzes or access to the instructor's resource materials. If you are an instructor, please contact your McGraw-Hill Education sales representative for details.

Contents:

Cover

Title Page

Copyright Page

About the Author

About the Technical Editor

About This Book

Important Multimedia Skills

Effective Learning Tools

Contents

Acknowledgments

Introduction

1. What Is Multimedia?

Definitions

Where to Use Multimedia

Multimedia in Business

Multimedia in Schools

Multimedia at Home

Multimedia in Public Places

Virtual Reality

Delivering Multimedia

CD-ROM, DVD, Flash Drives

The Broadband Internet

2. Text

The Power of Meaning

The Power and Irregularity of English

About Fonts and Faces

Cases

Serif vs. Sans Serif

Using Text in Multimedia

Designing with Text

Fields for Reading

HTML Documents

Computers and Text

The Font Wars Are Over

Character Sets and Alphabets

Mapping Text Across Platforms

Languages in the World of Computers

Font Editing and Design Tools

Fontographer

Making Pretty Text

Hypermedia and Hypertext

The Power of Hypertext

Using Hypertext

Searching for Words

Hypermedia Structures

Hypertext Tools

3. Images

Before You Start to Create

Plan Your Approach

Organize Your Tools

Configure Your Computer Workspace

Making Still Images

Bitmaps

Vector Drawing

Vector-Drawn Objects vs. Bitmaps

3-D Drawing and Rendering

Color

Understanding Natural Light and Color

Computerized Color

Color Palettes

Image File Formats

Image File Compression

4. Sound

The Power of Sound

Digital Audio

Making Digital Audio Files

Editing Digital Recordings

MIDI Audio

MIDI vs. Digital Audio

Multimedia System Sounds

Audio File Formats

Vaughan's Law of Multimedia Minimums

Adding Sound to Your Multimedia Project

Space Considerations

Audio Recording

Keeping Track of Your Sounds

Audio CDs

Sound for Your Mobile Phone.

Sound for the Internet

Testing and Evaluation

Copyright Issues

5. Animation

The Power of Motion

Principles of Animation

Animation by Computer

Animation Techniques

Animation File Formats

Motion with SVG in HTML5

Making Animations That Work

A Rolling Ball

A Bouncing Ball

Creating an Animated Scene

6. Video

Using Video

How Video Works and Is Displayed

Analog Video

Digital Video

Displays

Digital Video Containers

Codecs

Video Format Converters

Obtaining Video Clips

Shooting and Editing Video

Camcorders

Smartphones and Tablets

Storyboarding

Lighting

Chroma Keys

Composition

Titles and Text

Nonlinear Editing (NLE)

7. Making Multimedia

The Stages of a Multimedia Project

What You Need: The Intangibles

Creativity

Organization

Communication

What You Need: Multimedia Skills

The Team

The Sum of Parts

What You Need: Hardware

Windows vs. Macintosh

Connections

Memory and Storage Devices

Input Devices

Output Devices

What You Need: Software

Text Editing and Word Processing Tools

OCR Software

Painting and Drawing Tools

3-D Modeling and Animation Tools

Image-Editing Tools

Sound-Editing Tools

Animation, Video, and Digital Movie Tools

Helpful Accessories

What You Need: Authoring Systems

Helpful Ways to Get Started

Making Instant Multimedia

Types of Authoring Tools

Objects

Choosing an Authoring Tool

8. Planning and Costing

The Process of Making Multimedia

Idea Analysis

Pretesting

Task Planning

Prototype Development

Alpha Development

Beta Development

Delivery

Scheduling

Estimating

Billing Rates

RFPs and Bid Proposals

The Cover and Package

Table of Contents

Needs Analysis and Description

Target Audience

Creative Strategy.

Project Implementation

Budget

9. Designing and Producing

Designing

Designing the Structure

Designing the User Interface

Producing

Starting Up

Working with Clients

Tracking

Copyrights

Hazards and Annoyances

10. Content and Talent

Acquiring Content

Using Content Created by Others

Ownership of Content Created for a Project

Acquiring Talent

Locating the Professionals You Need

Working with Union Contracts

Acquiring Releases

11. The Internet and Multimedia

Internet History

Internetworking

Internet Addresses

Bandwidth

Internet Services

Media Types

The World Wide Web and HTML

Multimedia on the Web

Tools for the World Wide Web

Web Servers

Search Engines

Web Page Makers and Site Builders

Plug-ins and Delivery Vehicles

Beyond HTML

Developing for the Web

HTML Is a Markup Language

The Desktop Workspace

The Mobile Workspace

Nibbling

Text for the Web

Images for the Web

GIF and PNG Images

JPEG Images

Using Photoshop

Backgrounds

Clickable Buttons

Client-Side Image Maps

Sound for the Web

Animation for the Web

GIF89a

Video for the Web

Plug-ins and Players

12. Mobile Multimedia

Digital Revolution Worldwide

Retail

Education

Travel

Games, Entertainment, and Home

Mobile Hardware

Becoming Small

Smaller Hardware

The Market

GSM vs. CDMA

3G vs. 4G

Wi-Fi

Bluetooth

Mobile Operating Systems

iOS vs. Android

Programming Mobile Apps

Case Study: A Simple Stock Control App

Getting Started

Identifying Functions

Building the Stack

Using Swipe Gestures

Testing on the Simulator

13. Delivering

Testing

Alpha Testing

Beta Testing

Polishing to Gold

Preparing for Delivery

File Archives

Delivering on CD-ROM.

Compact Disc Technology

Compact Disc Standards

Delivering on DVD

DVD Standards

Wrapping It Up

Delivering on the World Wide Web

Delivering Through an App Store

Glossary

Index.

Notes:

Includes index.

Description based on print version record.

Description based on publisher supplied metadata and other sources.

OCLC:

894906774