Picture your business strategy : transform decisions with the power of visuals / by Christine Chopyak.

Format:

Book

Author/Creator:

Chopyak, Christine, author.

Language:

English

Subjects (All):

Visual analytics.

Strategic planning.

Decision making.

Physical Description:

1 online resource (1 v.) : ill

Edition:

1st edition

Place of Publication:

New York, New York State : McGraw-Hill Education, 2013.

Language Note:

English

System Details:

text file

Summary:

PICTURE THIS: A BOLD NEW BUSINESS STRATEGY DRAWN FROM TODAY'S HOTTEST VISUAL TRENDS Scientific studies have shown that looking at pictures, drawings, and other graphics engage both sides of the brain--opening the "mind's eye" and business systems to new possibilities we might not otherwise see. Frustrated by lackluster approaches to strategy, companies are combining illustrations and color with business strategy with phenomenal success. If you want to go beyond drawing on the back of a napkin, this book shows you how. Picture Your Business Strategy will help you master the principles of "strategic illustration," a proven system for visualizing ideas. Pictures and strategy come to life in the board, conference, or meeting room quickly, easily, and brilliantly. With just a few markers and paper, you can: Use pictures to restructure, reorganize, and rethink your business plan Draw lines between people, processes, and productivity Create new business possibilities through pictures and idea sharing Chart your progress with benchmarks and goal lines Create a project activity map that allows you and your team to see the big picture--and make it succeed Packed with clever drawing tips and simple templates to help you unlock your creativity, this inspiring book gives you everything you need to start bringing your big ideas to life. Developed by Christine Chopyak at Alchemy: The Art of Transforming Business, the book provides a fresh new business model for developing specific "seeable" actions that can be measured, tracked, and cascaded into other priority areas. There are so many practical, purposeful ways to use drawings in your everyday work environment, you'll wonder why you never did it before. Most important, you and your team will learn how to turn strategic illustrations into real-world results. Whether you're a boardroom doodler, corporate cartoonist, or Picasso for fun and profit, Picture Your Business Strategy will help you draw your way to success. "With this approach, organizations can create a cohesive and authentic understanding among teams that ultimately leads to increased motivation and bottom-line results. Chris shows us that drawing isn't just for kids, it's for leaders looking for a competitive advantage." --Tamara Kleinberg, serial entrepreneur and founder of TheShuuk.com "A brilliant piece of work that brings together the finite world of words with the infinite possibilities of pictures, taking strategic thinking and collective wi...

Contents:

Cover

About the Author

Title Page

Copyright Page

Contents

Introdction: Remember When You Used To Draw?

Chapter 1 The Power of Visuals

Chapter 2 A Story of Risk: "Picture Perfect

Chapter 3 How Pictures Transform Business

Chapter 4 Picturing Your Business Strategy in 3 Acts

Chapter 5 From Alignment to Acceleration

Chapter 6 What Do I Now?

Chapter 7 "If Doesn't Get Any Better Than This

Appendix A

Notes

Bibliography

Acknowledgments

Index.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references (pages [199]-210) and index.

Description based on print version record.

ISBN:

9780071815031

0071815031

OCLC:

1024275823