The viral video manifesto : why everything you know is wrong and how to do what really works / Stephen Voltz and Fritz Grobe.

Format:

Book

Author/Creator:

Voltz, Stephen, author.

Grobe, Fritz, author.

Language:

English

Subjects (All):

Viral marketing.

Physical Description:

1 online resource (1 v.) : ill.

Edition:

1st edition

Place of Publication:

New York : McGraw-Hill, [2013]

Language Note:

English

System Details:

text file

Summary:

Creating the next YouTube blockbuster is easier than you think! Includes more than 100 QR Codes linking to successful viral videos! "These guys are the viral experts, and they show you the way in clear, concise language. This is the first recipe for virality that I buy." -- KENT NICHOLS, cocreator of viral phenomenon AskANinja.com One Saturday morning in 2006, Stephen Voltz and Fritz Grobe dropped 500 Mentos mints into 100 bottles of Coke in front of a video camera. Their video went viral in a matter of hours, and before they knew it, David Letterman, Conan O'Brien, and NPR were calling. Since then, more than 100 million people have watched The Extreme Diet Coke & Mentos Experiments. Why? Because Voltz and Grobe did everything right. Now, in The Viral Video Manifesto , they explain how you can make a video guaranteed to pack a major punch by applying four core principles: Be True . . . Don't fake it. Make it real. Don't Waste My Time . . . Get down to business right away. Be Unforgettable . . . Show us something we've never seen before. It's All About Humanity . . . An emotional connection is the key to sharing.

Contents:

Intro

Contents

IntroductIon: Creating a Virus

Chapter 1 Everything You Know Is Wrong

Chapter 2 The Most Important Idea in This Book

Rule One: Be True

Chapter 3 Show Me Something Real

Chapter 4 Just Press Record and Do It

Chapter 5 I Am the Camera. Take Me There.

Chapter 6 For Marketers: Be Honest

Rule Two: Don't Waste My Time

Chapter 7 Nothing but the Money Shots

Chapter 8 Don't Tell Me a Story

Chapter 9 For Marketers: No #&@ing Product Shots

Rule Three: Be Unforgettable

Chapter 10 Do Something Different

Chapter 11 Own It

Chapter 12 Capture a Unique Moment

Chapter 13 For Marketers: Be Bold Enough to Be Unforgettable

Rule Four: Ultimately, It's All About Humanity

Chapter 14 Give Me the Thrill of Victory and the Agony of Defeat

Chapter 15 Show Humanity, Not Perfection

Chapter 16 For Marketers: Let Your Brand Be Human

Your Secret Weapon: Music

Final Words: Start Your Own Epidemic

Case Studies: The Four Rules in Action

[1] Daft Hands: Harder, Better, Faster, Stronger

[2] A Dramatic Surprise on a Quiet Square

[3] The Little Girl Giant

[4] Dude Transports 22 Bricks on His Head

[5] The T-Mobile Welcome Back

[6] Lachen in der U-Bahn (Laughing in the Subway)

[7] Time-Lapse Comparison: Skyscrapers, Jigsaw Puzzles, and Noah Kalina

[8] "Torn," by David Armand and Natalie Imbruglia

[9] Kony 2012

[10] Old Spice / The Man Your Man Could Smell Like

Notes

List of Videos

Acknowledgments

Index.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references (pages 201-210) and index.

Description based on print version record.

ISBN:

9780071803397

0071803394

OCLC:

1024267912