BrainScripts for sales success : 21 hidden principles of consumer psychology for winning new customers / Drew Eric Whitman.

Format:

Book

Author/Creator:

Whitman, Drew Eric, author.

Language:

English

Subjects (All):

Selling--Psychological aspects.

Selling.

Marketing--Psychological aspects.

Marketing.

Consumers--Psychology.

Consumers.

Consumer behavior.

Physical Description:

1 online resource (1 volume)

Edition:

1st edition

Other Title:

21 hidden principles of consumer psychology for winning new customers

Twenty-one hidden principles of consumer psychology for winning new customers

Place of Publication:

New York, New York : McGraw Hill Education, 2015.

Language Note:

English

System Details:

text file

Summary:

The newest, most successful strategies for landing the sale—based on the latest discoveries in neuroscience and consumer psychology BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. You'll learn how to use the powerful emotion of fear to convince stubborn prospects, make prospective customers successfully demonstrate the product inside their heads before they spend a penny to buy it, use speaking patterns that build desire for the product or service, and much more. "A masterpiece! This is one of those rare books that I wish wouldn't get published. This gem will become the new sales bible." Dr. Joe Vitale, author of Hypnotic Writing and There's A Customer Born Every Minute “Read it and sell more—it’s just that simple.” Roger Dawson, author of Secrets of Power Negotiating “Puts you light years ahead of your competition. Read it… before your competition does.” Dr. Tony Alessandra, author The Platinum Rule for Sales Mastery “Gives you an almost unfair advantage—yet it’s all perfectly legal!” Richard Bayan, author of Words That Sell “Take all of the text books ever written about persuasion, influence, marketing, and salesmanship. Strip away the nonsense. What do you get? BrainScripts . It's a mistake not to read this book.” Mark Joyner, founder and CEO of Simpleology “Can you imagine the power in your sales presentation when you understand your prospects better than they know themselves?” Patricia Fripp, CSP, CPAE, Sales Presentation Skills Expert “It's like looking into a crystal ball of human behavior.” Thomas A. Freese, author of Secrets of Question Based Selling “The material in BrainScripts is so powerful it should require a license for use.” Art Sobczak, author of Smart Calling—Eliminate the Fear, Failure, and Rejection from Cold Calling “ BrainScripts shows in detail how beliefs become established, how they affect behavior and, most importantly, how business owners can ethically tap into them to help their companies grow and prosper.” Robert Dilts, Founder NLP University “ BrainScripts gives you actual scripts to help get your sales message across without setting off your prospects’ ‘What’s the catch?’ alarm.” Tom "Big Al" Schreiter, author of How To Get Instant Trust, Belief, Influence, and Rapport! “ BrainScripts is the definitive advantage in sales strategy. Read it and win… or pray your com...

Notes:

Includes index.

Description based on print version record.

ISBN:

9780071834070

0071834079

9780071833608

0071833609

OCLC:

904597720