1 option
The samsung way : transformational management strategies from the world leader in innovation and design / Jaeyong Song & Kyungmook Lee.
- Format:
- Book
- Author/Creator:
- Song, Chae-yong, 1964- author.
- Yi, Kyŏng-muk, author.
- Standardized Title:
- Samsung way. English
- Language:
- English
- Subjects (All):
- Samsŏng Group--Management.
- Samsŏng Group.
- Samsŏng Chŏnja--Management.
- Samsŏng Chŏnja.
- Electronic industries--Korea (South)--Management.
- Electronic industries.
- Physical Description:
- 1 online resource (1 v.) : ill.
- Edition:
- 1st edition
- Other Title:
- Transformational management strategies from the world leader in innovation and design
- Place of Publication:
- New York, United States of America : McGraw-Hill Education, 2014.
- Language Note:
- English
- System Details:
- text file
- Summary:
- An insider's account of the management principles driving one of the world's most innovative companies Twenty years ago, few people would have predicted that Samsung could transform itself from a low-cost original equipment manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Based on ten years of research inside Samsung and interviews with 80 of Samsung's top executives, The Samsung Way tells the compelling story of how Samsung has grafted Western business practices onto its essentially Japanese system, combining its low-cost manufacturing prowess with an ability to bring high-quality, high-margin branded products swiftly to market. Jaeyong Song is Professor of Strategy and International Management at Seoul National University (SNU). He received his Ph.D. at the Wharton School, University of Pennsylvania. Kyungmook Lee is Professor of Organizational Behavior and Human Resource Management at Seoul National University Business School where he currently serves as Senior Associate Dean for academic affairs. He received his Ph.D. at the Wharton School, University of Pennsylvania.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Includes bibliographical references (pages [257]-265) and index.
- Description based on print version record.
- OCLC:
- 894906775
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.