Content inc. : how entrepreneurs use content to build massive audiences and create radically successful businesses / Joe Pulizzi.

Format:

Book

Author/Creator:

Pulizzi, Joe, author.

Language:

English

Subjects (All):

Social media--Computer network resources.

Social media.

Customer relations--Management.

Customer relations.

Target marketing.

Physical Description:

1 online resource (1 volume) : illustrations

Edition:

1 Edition.

Place of Publication:

New York, United States of America : McGraw-Hill Education, 2016.

Language Note:

English

System Details:

text file

Summary:

The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc. , one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works . It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight. It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you’ll be able to sell pretty much anything you want. Today’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It’s the best way to build a solid, long-lasting business positioned for today’s content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds. A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc ., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are: • The “Sweet Spot”: Identify the intersection of your unique competency and your personal passion • Content Tilting: Determine how you can “tilt” your sweet spot to find a place where little or no competition exists • Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) • Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers • Diversification: Grow your business by expanding into multiple delivery channels • Monetization: No...

Contents:

Starting the journey

The sweet spot

The content tilt

Building the base

Harvesting audience

Diversification

Monetization

Next-level Content Inc.

Notes:

Includes bibliographical references and index.

Includes index.

Description based on print version record.

ISBN:

9781259589669

1259589668

OCLC:

929473990