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Intersection : how enterprise design bridges the gap between business, technology and people / Milan Guenther.
- Format:
- Book
- Author/Creator:
- Guenther, Milan.
- Language:
- English
- Subjects (All):
- Entrepreneurship.
- New business enterprises.
- Physical Description:
- 1 online resource (464 p.)
- Edition:
- 1st edition
- Other Title:
- How enterprise design bridges the gap between business, technology and people
- Place of Publication:
- Waltham, Mass. : Elsevier, 2013.
- Language Note:
- English
- System Details:
- text file
- Summary:
- Many organizations struggle with the dynamics and the complexity of today's social ecosystems that connect everyone and everything, everywhere and all the time. Facing challenges at the intersection of business models, technical developments, and human needs, modern enterprises must overcome the siloed thinking and isolated efforts of the past, and instead address their relationships to people holistically. In Intersection, Milan Guenther introduces a Strategic Design approach that aligns the overarching efforts of Branding, Enterprise Architecture, and Experience Design, and sets th
- Contents:
- pt. 1. Thoughts on enterprise design
- pt. 2. The enterprise design framework
- pt. 3. The enterprise design approach.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 9786613943491
- 9781283631044
- 1283631040
- 9780123884411
- 0123884411
- OCLC:
- 815276587
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