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Design for emotion / Trevor van Gorp, Edie Adams.
- Format:
- Book
- Author/Creator:
- Van Gorp, Trevor.
- Language:
- English
- Subjects (All):
- Design--Psychological aspects.
- Design.
- Physical Description:
- 1 online resource (xvi, 217 pages) : color illustrations
- Edition:
- 1st edition.
- Place of Publication:
- Amsterdam : Morgan Kaufmann, 2012.
- Language Note:
- English
- System Details:
- text file
- Summary:
- Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users. This isn't just another design theory book - it's imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intent
- Contents:
- Machine generated contents note: Chapter 1. Why Design for Emotion? Chapter 2. What is Emotion? Chapter 3. Why Design for Emotion? Chapter 4. Where Do We Design for Emotion? Chapter 5. How Do I Design for Emotion? Chapter 6. Interviews on Designing Emotion.
- Notes:
- Includes bibliographical references and index.
- Description based on online resource; title from pdf title page (EBSCO, viewed September 3, 2020).
- ISBN:
- 9786613611444
- 9781280581663
- 1280581662
- 9780123865328
- 0123865328
- OCLC:
- 793511144
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