1 option
Marketing innovations in the automotive industry : meeting the challenges of the digital age / Elena Candelo.
Lippincott Library HD9710 .C36 2019
Available
- Format:
- Book
- Author/Creator:
- Candelo, Elena, author.
- Series:
- International series in advanced management studies
- International Series in Advanced Management Studies
- Language:
- English
- Subjects (All):
- Automobile industry and trade.
- Marketing.
- Physical Description:
- xxv, 192 pages ; 24 cm.
- Place of Publication:
- Cham, Switzerland : Springer, [2019]
- Notes:
- Includes bibliographical references.
- ISBN:
- 9783030160012
- 3030160017
- OCLC:
- 1088310612
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.