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Irrational persistence : seven secrets that turned a bankrupt startup into a $231,000,000 business / Dave Zilko.

O'Reilly Online Learning: Academic/Public Library Edition Available online

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Format:
Book
Author/Creator:
Zilko, Dave, 1963- author.
Language:
English
Subjects (All):
Zilko, Dave, 1963-.
Zilko, Dave.
Garden Fresh (Firm).
Snack food industry--United States.
Snack food industry.
Businesspeople--United States--Biography.
Businesspeople.
Entrepreneurship.
Success in business.
Physical Description:
1 online resource (138 p.)
Edition:
1st edition
Place of Publication:
Hoboken, New Jersey : John Wiley & Sons, [2016]
Language Note:
English
System Details:
text file
Summary:
"Two middle-aged guys a million dollars in debt started a company with that now has more than 100 million dollars in annual revenue using "irrational persistence." The key - for both startups and established enterprises -- is to build so many strategic advantages into your products and business that your sales force doesn't have to sell anything--they just have to do what Woody Allen famously said was 80% of success: show up. Dave Zilko's Garden Fresh Gourmet now ships over a million units a week to Costco, Walmart, Whole Foods and other national chains. It is the #1 brand of fresh salsa in the United States, the third largest hummus manufacturer in the country. Garden Fresh is now one of the biggest employers in metro-Detroit, one of its major philanthropists, and the media-darling proof that Detroit can come back. In this book, Zilko uses his rags-to-riches story to explain his approach to entrepreneurship. "-- Provided by publisher.
Contents:
Machine generated contents note: Prologue Introduction Chapter 1 Find the Courage to Enter the Dark Room Chapter 2 Live by the Ninety-Nine Rule Chapter 3 Search for the Holy Grail Chapter 4 Make Sure You Never Sell Anything Chapter 5 Build A Company Woody Allen Would Be Proud Of Chapter 6 Values are Valuable Chapter 7 If a Fortune 500 Company Calls, Take the Call Epilogue Index.
Notes:
Includes index.
Description based on print version record.
ISBN:
9781119240105
1119240107
9781119240099
1119240093
OCLC:
949811251

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