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Irrational persistence : seven secrets that turned a bankrupt startup into a $231,000,000 business / Dave Zilko.
- Format:
- Book
- Author/Creator:
- Zilko, Dave, 1963- author.
- Language:
- English
- Subjects (All):
- Zilko, Dave, 1963-.
- Zilko, Dave.
- Garden Fresh (Firm).
- Snack food industry--United States.
- Snack food industry.
- Businesspeople--United States--Biography.
- Businesspeople.
- Entrepreneurship.
- Success in business.
- Physical Description:
- 1 online resource (138 p.)
- Edition:
- 1st edition
- Place of Publication:
- Hoboken, New Jersey : John Wiley & Sons, [2016]
- Language Note:
- English
- System Details:
- text file
- Summary:
- "Two middle-aged guys a million dollars in debt started a company with that now has more than 100 million dollars in annual revenue using "irrational persistence." The key - for both startups and established enterprises -- is to build so many strategic advantages into your products and business that your sales force doesn't have to sell anything--they just have to do what Woody Allen famously said was 80% of success: show up. Dave Zilko's Garden Fresh Gourmet now ships over a million units a week to Costco, Walmart, Whole Foods and other national chains. It is the #1 brand of fresh salsa in the United States, the third largest hummus manufacturer in the country. Garden Fresh is now one of the biggest employers in metro-Detroit, one of its major philanthropists, and the media-darling proof that Detroit can come back. In this book, Zilko uses his rags-to-riches story to explain his approach to entrepreneurship. "-- Provided by publisher.
- Contents:
- Machine generated contents note: Prologue Introduction Chapter 1 Find the Courage to Enter the Dark Room Chapter 2 Live by the Ninety-Nine Rule Chapter 3 Search for the Holy Grail Chapter 4 Make Sure You Never Sell Anything Chapter 5 Build A Company Woody Allen Would Be Proud Of Chapter 6 Values are Valuable Chapter 7 If a Fortune 500 Company Calls, Take the Call Epilogue Index.
- Notes:
- Includes index.
- Description based on print version record.
- ISBN:
- 9781119240105
- 1119240107
- 9781119240099
- 1119240093
- OCLC:
- 949811251
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