Small business marketing strategies : all-in-one for dummies / presented by U.S. Chamber of Commerce.

Format:

Book

Contributor:

Chamber of Commerce of the United States of America, presenter.

Series:

--For dummies.

For dummies

Language:

English

Subjects (All):

Marketing--Management.

Marketing.

Small business.

Physical Description:

1 online resource (603 p.)

Place of Publication:

Hoboken, New Jersey : John Wiley & Sons, Inc., 2016.

Summary:

Transform your small business into arevenue-generating machine with this step-by-stepmarketing resource Running a small business is a funand rewarding experience.It'seven more fun and rewarding when clients and customers areclamoringto get a handonyour latest product or service. And effective marketing is the key to making that happen. In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commercewalk you throughevery single step ofdesigning, launching, running, measuring, and improving your company's next marketing campaign.Butdon'tworry-with Dummies, it's all aboutlearning made easy. You'lldiscovertechniques that work in any kind of small business, fromfull-time trades to brick-and-mortar shopsandonline side-hustles.Starting at thebeginningof the marketing process, you'llmoveon tolearn howto blend different marketing methods, such ascontent, social, search, and traditional, to generate massive customer interest. In this book, you will: * Pour the foundationof your marketing strategy by defining your ideal customers, sizing up your market, and settingyour goals * Kick off a successful campaign the right wayby picking the best software, platforms, and techniques to power your marketing * Combine content marketing, social media, and traditional strategies to generate the perfectmarketing and advertising mix * Evolve pastgut instincts and measureyour results with hard dataand reliablemetrics Moving beyondindividualstrategiesandtechniques, Small Business Marketing Strategies All-in-One For Dummies shows you how toblend every tool at your disposal into one effective marketing strategy.It'sa must-read foranysmall business owner trying to grow their company.

Contents:

Title Page; Copyright Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Book 1 Setting Up Your Marketing Foundation; Chapter 1 Framing the Marketing Process; Seeing the Big Picture; Following the marketing wheel of fortune; Understanding the relationship between marketing and sales; Jump-Starting Your Marketing Program; Marketing a start-up business; Growing your business; Scaling your marketing to meet your goal; How Small Business Marketing Is Different; Dollar differences; Staffing differences

Creative differencesStrategic differences; The small business marketing advantage; Making Marketing Your Key to Success; Chapter 2 Defining Your Customers; Anatomy of a Customer: Knowing Who Your Customers Are; Collecting customer information; Geographics: Locating your market areas; Demographics: Collecting customer data; Psychographics: Customer buying behaviors; Determining Which Customers Buy What; Viewing your sales by market segment; Matching customers with distribution channels; Catering to screen-connected customers; Getting to Know Your Product: Seeing It through Your Customer's Eyes

When service is your productYour product is what Google says it is; Illogical, Irrational, and Real Reasons People Buy What You Sell; Buying Decisions: Rarely about Price, Always about Value; Calculating the value formula; Riding the price/value teeter-totter; Evaluating your pricing; Raising prices; Presenting prices; The Care and Feeding of a Product Line; Enhancing the appeal of existing products; Raising a healthy product; Developing new products; Managing your product offerings; Chapter 3 Sizing Up the Market; Playing the Competitive Field; Speaking the language of competition

Knowing what you're up againstUnderstanding how to compete; Winning Your Share of the Market; Defining your direct competition; Moving up the competitive ladder; Calculating Your Market Share; Sizing up your target market; Doing the math; Increasing Your Market Share; Chapter 4 Setting Your Goals; Where Are You Going, Anyway?; Understanding the "vision" thing; Knowing your statement of purpose; Looking for success stories; Defining Goals and Objectives Simply; Setting goals and objectives; Planning strategies; Putting goals, objectives, and strategies into action

Combining a virtual storefront with a payment service

Notes:

"Learning Made Easy"--Cover.

Includes index.

Description based on print version record.

ISBN:

1-119-23692-4