Inbound marketing for dummies / by Scott Anderson Miller.

Format:

Book

Author/Creator:

Miller, Scott Anderson, author.

Series:

--For dummies.

For dummies

Language:

English

Subjects (All):

Internet marketing.

Physical Description:

1 online resource (387 p.)

Place of Publication:

Hoboken, New Jersey : Wiley, [2015]

Language Note:

English

Summary:

Don't chase business-bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that attract the attention of your target audience. Whether you have a small or large business, this approachable text offers insight into creating, executing, promoting, and measuring inbound marketing tactics through easy-to-follow instructions on setting up and implementing a new strategic approach

Contents:

Title Page; Copyright Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond This Book; Where to Go from Here; Part I Getting Started with Inbound Marketing; Chapter 1 What Is Inbound Marketing, Anyway?; Knowing the Basics of Inbound Marketing; Understanding Inbound as a Philosophy and as a Marketing System; Inbound as a philosophy; Inbound marketing as a system of attraction and conversion; Learning Why Inbound Marketing Is Important to Your Organization; Exploring the Benefits of Inbound Marketing

Strategizing Business SolutionsStarting with a Strategic Inbound Plan; Understanding the benefits of a strategic inbound plan; Knowing the Components of Your Strategic Inbound Plan; Setting goals and objectives based on your baseline assessment; Developing your attraction and conversion plan; Establishing inbound analytics; Formulating your opportunity analysis; Creating content strategy; Building Your Strategic Inbound Plan; Using your assessment to prioritize initiatives; Identifying tactical tools to activate success; Mapping future success today; Remapping success along the way

Things You Can Do Now

Notes:

Includes index.

Description based on online resource; title from PDF title page (ebrary, viewed September 8, 2015).

ISBN:

1-119-12052-7

1-119-12051-9