Starting a business all-in-one for dummies / by Kathleen R. Allen, PhD [and fifteen others].

Format:

Book

Author/Creator:

Consumer Dummies.

Series:

--For dummies.

For dummies, a Wiley brand Starting a business all-in-one for dummies

Language:

English

Subjects (All):

New business enterprises--Management.

New business enterprises.

Business planning.

Small business--Planning.

Small business.

Physical Description:

1 online resource (xx, 564 pages) : illustrations (chiefly color).

Edition:

1st edition

Place of Publication:

Hoboken : Wiley, 2015.

Hoboken, NJ : John Wiley & Sons, Inc., [2015]

Language Note:

English

System Details:

text file

Summary:

All the practical advice you need for starting a business Starting a business? Don't sweat it! Reflecting today's unique opportunities and challenges, Starting a Business All-In-One For Dummies is packed with everything you need to manage your personal and business risks and successfully navigate your first year in business. Written in plain English and packed with simple, step-by-step instructions, it shows you how to start up your dream business from scratch, write a winning business plan, secure financing, manage your risks successfully, navigate your first year of operation, and much more

Contents:

Cover; Title Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Book I: From Idea to Reality; Chapter 1: Your Business in Context; An Overview of Feasibility Analysis; Understanding Your Industry; Researching an Industry; Defining Your Market Niche; Zeroing-in on a Brand New Product; Chapter 2: Refining and Defining Your Business Idea; Recognizing the Power of a Good Idea; Brainstorming New Business Ideas; Identifying Business Opportunities; Doing Your First Reality Check

Chapter 3: Creating a Business ModelEvolution of Business Models; Business Models Are a Hot Topic; Who Needs a Business Model?; Common Aspects of All Business Models; Business Models in Their Simplest Form; Examples of Business Models; Finding Success with a Business Model; Chapter 4: Finding Your Target Market; Gauging the Target Market; Determining Industry Attractiveness; Looking for Niche Attractiveness; Checking Out Customer Attractiveness; Finding Your Place on the Industry Value Chain; Chapter 5: Considering a Franchise; So What Is a Franchise, Anyway?

What's the Deal with Brands in Franchising?The Two Types of Franchises; The Roles and Goals of Franchisors and Franchisees; Franchise Relationships; Pros and Cons of Franchising; Book II: Planning for Your Business; Chapter 1: Writing a Business Plan; Selling Yourself on the Importance of Planning; The Anatomy of a Business Plan; Understanding Your Starting Position; Setting Out Your Planning Objectives; Identifying Target Audiences and Key Messages; Establishing Your Plan's Time Frame; Preparing for the Real World; Chapter 2: Finding the Funding; Starting with a Plan

Tapping Friends, Family, and LoversFinding an Angel; Daring to Use Venture Capital; Selling Stock to the Public: An IPO; Finding Other Ways to Finance Growth; Guarding Your Interests; Chapter 3: Setting Your Franchise's Wheels in Motion; Surveying Your Options for Locale; Setting Up Shop: Finding Your Franchise's Habitat; Avoiding Encroachment; Securing Your Space After Finding Your Piece of Heaven; Getting the Goods: Merchandise and Supplies; Receiving Merchandise; Maintaining Inventory; Getting Good Training Before and After You Open Your Franchise; Chapter 4: Starting a Home-Based Business

Looking at the Basics of Home-Based BusinessExamining the Good News and the Bad; Taking the Home-Based Business Quiz; Starting Something from Scratch; Transitioning into Your Home-Based Business; Chapter 5: Creating a Website for Your Business; Feng Shui-ing Your Website; Nip and Tuck: Establishing a Visual Identity; Inviting Comments from Customers; Moving from Website to Web Presence; Creating Content That Attracts Customers; Chapter 6: Starting with the Right Legal Structure; Deciding on the Best Legal Form for Your Business; Going It Alone: The Sole Proprietorship

Choosing a Partner: The Partnership

Notes:

Includes index.

"8 books in 1"--Cover.

Description based on print version record.

ISBN:

1-119-04908-3

1-119-04907-5

OCLC:

908519919