Influencer marketing for dummies / by Kristy Sammis, Cat Lincoln, and Stefania Pomponi with Jenny Ng, Edita Gassmann Rodriguez, and Judy Zhou.

Format:

Book

Author/Creator:

Sammis, Kristy, author.

Lincoln, Cat, author.

Pomponi, Stefania, author.

Ng, Jenny, author.

Gassmann Rodriguez, Edita, author.

Zhou, Judy, author.

Series:

--For dummies.

For dummies

Language:

English

Subjects (All):

Marketing.

Influence (Psychology).

Social media.

Physical Description:

1 online resource (xv, 263 pages) : illustrations.

Edition:

1st edition

Place of Publication:

Hoboken, NJ: Wiley, c2016.

Hoboken, NJ : John Wiley & Sons, Inc., [2016]

System Details:

text file

Summary:

Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media--and, subsequently, grow your brand.

Contents:

part I. Getting started with influencer marketing

part II. Identifying influencers

part III. The main platforms for influencer marketing

part IV. Measuring your success

part V. Creating stellar influencer marketing campaigns

part VI. The part of tens.

Notes:

Includes index.

Description based on print version record.

ISBN:

1-119-11405-5

OCLC:

952714810