Twitter power 3.0 : how to dominate your market one tweet at a time / Joel Comm & Dave Taylor.

Format:

Book

Author/Creator:

Comm, Joel, author.

Taylor, Dave, 1962- author.

Language:

English

Subjects (All):

Twitter.

Internet marketing.

Business communication.

Online social networks.

Physical Description:

1 online resource (289 p.)

Edition:

3rd ed.

Other Title:

How to dominate your market one tweet at a time

Place of Publication:

Hoboken, New Jersey : Wiley, 2015.

Language Note:

English

System Details:

text file

Summary:

"Tweet your company to the top of the market with a tailored approach to TwitterTwitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important!Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice"-- Provided by publisher.

Contents:

Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time; Contents; Foreword; Introduction; Chapter 1: An Introduction to the Social Media Landscape; What Exactly Is Social Media?; Social Media Really Is a Big Deal; The Different Types of Social Media Sites-Content to Suit Every Market; BLOGS; MEMBERSHIP SITES; PHOTO SITES; MICROBLOGS; A Closer Look at Microblogging; YAMMER; Introducing . . . Twitter!; Chapter 2: Why Is Twitter So Powerful?; Twitter and Its Successes; The Power of Twitter's Immediate Feedback; Instant Access to Smart People 24/7

Chapter 3: Getting Started the Right Way on TwitterSigning Up-Does Twitter Have the Web's Most Friendly Registration Page?; Who's on Twitter? Your First Followers!; Create an Inviting Twitter Profile; USERNAME; TIME ZONE; Building Out Your Profile; NAME; LOCATION; WEBSITE; BIO; CONNECT TO FACEBOOK; PHOTO; Checking Out Security and Privacy; LOGIN VERIFICATION; TWEET PRIVACY; Notifications to Notice; Tweeting with Your Mobile Phone; A Winning Social Media Philosophy; Sending Your Very First Tweet; Becoming a Follower; A Word about Security; Chapter 4: Twitter Setup and Design; Twitter Name

WHAT'S IN A NAME?DECISIONS: CHANGE PROFILE OR CREATE NEW PROFILE?; Twitter Setup; THE TWITTER BIO; The Twitter Profile Photo; CHOOSING YOUR AVATAR; TAKING YOUR PHOTO; Twitter Interface Basics; Twitter Graphics; TIME, TALENT, AND TOOLS; THE QUICK AND EASY; THE DIY OF TWITTER GRAPHICS; HOW TO BUY CUSTOM TWITTER DESIGNS; Now . . . What about TweetPages?; Chapter 5: Building a Following on Twitter; Quantity or Quality: Choosing the Type of Following You Want; Quality: How to Be Intentional about Creating Your Own Network of Experts; IDENTIFY THE EXPERTS; GAIN THEIR FRIENDSHIP AND RESPECT

GIVE BACK MORE THAN YOU TAKEQuantity: Seven Killer Strategies to Reaching Critical Mass on Twitter; LOOK FOR PEOPLE YOU ALREADY KNOW; TWEET YOUR BLOG; PAY YOUR FOLLOWERS!; RESPOND TO REQUESTS; MOBILIZE YOUR SOCIAL NETWORK; PUT YOUR TWITTER NAME IN YOUR SIGNATURE; RUN A CONTEST; Klout and Page Rank; Chapter 6: The Art of the Tweet; Tweet Etiquette; DON'T SPAM; FOLLOW STYLE RULES; GIVE CREDIT FOR RETWEETS; STICK TO 140 CHARACTERS; FOLLOW PEOPLE WHO FOLLOW YOU; The Benefits of Following before Tweeting; How to Join a Conversation; How to Be Interesting on Twitter

LINK TWEETS-"THIS IS WHAT I'M WORKING ON NOW"CLASSIC TWEETS-"THIS IS WHAT I'M DOING NOW"; OPINION TWEETS-"THIS IS WHAT I'M THINKING NOW"; MISSION-ACCOMPLISHED TWEETS-"THIS IS WHAT I'VE JUST DONE"; ENTERTAINMENT TWEETS-"I'M MAKING YOU LAUGH NOW"; QUESTION TWEETS-"CAN YOU HELP ME DO SOMETHING NOW?"; PICTURE TWEETS-"LOOK AT WHAT I'VE BEEN DOING"; OTHER TYPES OF TWEETS; VARY THE KINDS OF TWEETS YOU USE; How to Drive Behavior; Chapter 7: The Magic of Connecting with Customers on Twitter; Identifying Problems and Soliciting Feedback; Discovering Your Top Fans, Promoters, and Evangelists

Your Personal Help Desk

Notes:

Includes index.

Description based on print version record.

ISBN:

9781119050070

1119050073

9781119209911

1119209919

9781119050117

1119050111

OCLC:

909285439