1 option
Enhance Your Training Brand
- Format:
- Book
- Author/Creator:
- Hand, Amy, Author.
- Series:
- Infoline ; 1006
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Employees--Training of.
- Employees.
- Physical Description:
- 1 online resource (1 v.) : forms.
- Edition:
- 1st edition
- Place of Publication:
- [Place of publication not identified] American Society for Training & Development 2010
- Language Note:
- English
- System Details:
- text file
- Summary:
- In this Infoline, you will discover how organizations use their brands to create expectations for current and potential customers. You will also gain an understanding of how strong brands present specific personality traits to make the organization easy to relate to and remember. Finally, you will learn how you can apply these simple concepts to your training brand, allowing you to build a more successful and effective team or organization.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Includes bibliographical references.
- ISBN:
- 9781607286288
- 1607286289
- OCLC:
- 824972893
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.