Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd

Format:

Book

Author/Creator:

McNally, David, Author.

Contributor:

Speak, Karl D, Contributor.

Language:

English

Physical Description:

1 online resource (x, 148 p. ) ill. ;

Edition:

1st ed.

Other Title:

Be your own brand

Place of Publication:

[Place of publication not identified] Berrett Koehler Publishers Incorporated 2003

Language Note:

English

System Details:

text file

Summary:

Brands are typically associated with products and businesses, but David McNally and Karl Speak suggest the same concept can be applied to individuals and relationships, with powerful results. Be Your Own Brand shows how personal branding, like product branding, creates a special type of relationship fueled by a strong belief system and tied to an emotional connection. The authors help readers understand the importance of relationships as the currency for success in their personal and business lives. They present specific tools for success that include simple principles that define the characteristics of a branded relationship; a clear model that defines one's unique personal brand; and a way to distill the essence of that brand into a meaningful and actionable "brand promise." This blueprint for "personal branding" will help all readers achieve maximum career success — quickly and permanently — without personal compromise or selling out.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references (p. 139) and index.

OCLC:

297556631