Book yourself solid : the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling / Michael Port.

Format:

Book

Author/Creator:

Port, Michael, author.

Language:

English

Subjects (All):

Selling.

Marketing.

Strategic planning.

Physical Description:

1 online resource (1 volume)

Edition:

Third edition.

Place of Publication:

Hoboken, New Jersey : John Wiley & Sons, Inc., 2018.

System Details:

text file

Summary:

Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful"—but that's not always the case. The key lies in what you're busy doing . Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skills—you need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need. How do people see you, and how does that diverge from what you would like them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your field—and keep the business coming in long-term. Book Yourself Solid has been one of the most popular marketing books in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits. Build a solid foundation for a stellar public image Enhance your reputation for trust and credibility Perfect your pitch and pricing to attract higher-caliber clients Adopt the six core strategies that will keep you booked solid Spending just a small amount of time on self-promotion is an investment. You build a reputation that attracts high-quality clients, which boosts your profits, your track record, and your reputation, which in turn attracts even more high-quality clients. Book Yourself Solid shows you how to kick off this cycle of success, and maintain it for the long term.

Contents:

Your foundation

The red velvet rope policy

Why people buy what you're selling

Develop a personal brand

How to talk about what you do

Building trust and credibility

Becoming a likable expert in your field

The book yourself solid sales cycle process

The book yourself solid keep-in-touch strategy

The power of information products

Simple selling and perfect pricing

Perfect pricing

Super simple selling

The book yourself solid six core self-promotion strategies

The book yourself solid networking strategy

The book yourself solid direct outreach strategy

The book yourself solid referral strategy

The book yourself solid speaking strategy

The book yourself solid writing strategy

The book yourself solid web strategy

Designing your website

Getting visitors to your website

Building your social media platform

Final thoughts

References

How to reach michael port

About the author

Index.

Notes:

Revised edition of the author's Book yourself solid, c2011.

Description based on online resource; title from PDF title page (ebrary, viewed November 14, 2017).

Includes bibliographical references and index.

ISBN:

9781119430919

1119430917

9781119431237

1119431239

OCLC:

1031279209