Customer Relationship Management: Getting It Right

Format:

Book

Author/Creator:

Kincaid, Judith W., Author.

Contributor:

Safari Tech Books Online.

Series:

Hewlett-Packard professional books

Hewlett-Packard professional books Customer relationship management

Language:

English

Subjects (All):

Customer relations--Management.

Customer relations.

Physical Description:

1 online resource (xxvii, 480 p. ) ill. ;

Edition:

1st edition

Place of Publication:

[Place of publication not identified] Prentice Hall PTR 2002

Language Note:

English

System Details:

text file

Summary:

Build a winning CRM program—one step at a time. This book presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. The former Director of HP's enterprise-wide CRM initiative shows how to identify the elements of CRM most crucial to your organization, then implement infrastructure to deliver on your key priorities, whatever they are. Through real-world case studies drawing on her extensive experience as a CRM leader and consultant, Judith W. Kincaid addresses both the managerial and technical challenges of CRM. Kincaid's authoritative process examples and detailed templates make it easier to get started—and get results. Developing realistic strategic plans and roadmaps customized to your organization Getting started fast, and iterating small steps to powerful success Addressing all customer touchpoints: Web, e-mail, call centers, direct mail, sales contacts, tech support, and more Establishing realistic expectations and metrics Translating your CRM objectives into essential organizational changes Designing integrated customer databases and infrastructure Understanding the crucial interactions between the technical and management aspects of CRM

Notes:

Bibliographic Level Mode of Issuance: Monograph