Digital analytics primer / Judah Phillips.

Format:

Book

Author/Creator:

Phillips, Judah.

Language:

English

Subjects (All):

Business--Data processing.

Business.

Business intelligence--Evaluation.

Business intelligence.

Knowledge management.

Physical Description:

1 online resource (1 v.) : ill.

Edition:

1st edition

Place of Publication:

Upper Saddle River, N.J. : Pearson, 2013, 2014.

System Details:

text file

Summary:

Learn the concepts and methods for creating economic and business value with digital analytics, mobile analytics, web analytics, and market research and social media data. In Digital Analytics Primer , pioneering expert Judah Phillips introduces the concepts, terms, and methods that comprise the science and art of digital analysis for web, site, social, video, and other types of quantitative and qualitative data. Business readers—from new practitioners to experienced executives—who want to understand how digital analytics can be used to reduce costs and increase profitable revenue throughout the business should read this book. Phillips delivers a comprehensive review of the core concepts, vocabulary, and frameworks, including analytical methods and tools that can help you successfully integrate analytical processes, technology, and people into all aspects of business operations. This unbiased and product-independent primer draws from the author's extensive experience doing and managing analytics in this field.

Notes:

Includes bibliographical references and index.

Description based on online resource; title from title page (Safari, viewed Jan. 21, 2014).

OCLC:

869836242