The multinational enterprise : theory and history / Mark Casson (Professor of Economics and Director, Centre for Institutions and Economic History, University of Reading, UK), with Peter Buckley, Teresa da Silva Lopes, Lynda Porter and Nigel Wadeson.

Format:

Book

Author/Creator:

Casson, Mark, 1945- author.

Buckley, Peter J., 1949- author.

Lopes, Teresa da Silva, 1968- author.

Porter, Lynda, author.

Wadeson, Nigel, author.

Language:

English

Subjects (All):

International business enterprises.

Physical Description:

xi, 355 pages : illustrations ; 24 cm

Place of Publication:

Cheltenham, UK ; Northampton, MA, USA : Edward Elgar Publishing, [2018]

Summary:

This book summarises Mark Cassons recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for further development. The book also explores internationalisation theory in respect to marketing and brands, the supply chain, risk management as well as methodology.-- Provided by Publisher.

Contents:

Introduction and overview

Marketing and brands

Supply chain coordination

Methodology and the theory of the firm

Risk management.

Notes:

Includes bibliographical references and index.

ISBN:

9781788110051

1788110056

OCLC:

986574710