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Nation branding : a case of the United Arab Emirates / Sanya Ojo.
- Format:
- Book
- Author/Creator:
- Ojo, Sanya, 1960- author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Branding (Marketing)--United Arab Emirates--Case studies.
- Branding (Marketing).
- Foreign trade promotion--United Arab Emirates--Case studies.
- Foreign trade promotion.
- Tourism--United Arab Emirates--Case studies.
- Tourism.
- Place marketing--United Arab Emirates--Case studies.
- Place marketing.
- National characteristics, Arab--Case studies.
- National characteristics, Arab.
- United Arab Emirates.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2019.
- System Details:
- text file
- Summary:
- This case offers insight into how a country can manage and sustain its international image. Through an assessment of the United Arab Emirates' (UAE) economic, business, and social environment, we discover inherent challenges that can be ameliorated through nation branding. The case study then presents a marketing model and associated practices for creating a nation-brand strategy for the UAE. The objective is to formulate recommendations to enhance the country's brand image and positioning in order to attract sustainable trade, tourism, and investments.
- Notes:
- Includes bibliographical references and index.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526459886
- OCLC:
- 1089143991
- Access Restriction:
- Restricted for use by site license.
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