LG in India (B) : product strategies in an emerging economy / Prashant Salwan.

Format:

Book

Author/Creator:

Salwan, Prashant, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

LG Cho?nja (Korea)--Management--Case studies.

LG Cho?nja (Korea).

International business enterprises--Management--Case studies.

International business enterprises.

International business enterprises--Management.

Electronic industries.

Korea.

India.

Electronic industries--India--Case studies.

Electronic industries--Korea--Case studies.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : NeilsonJournals Publishing, 2011.

System Details:

text file

Summary:

Entering an emerging economy can provide many opportunities as well as challenges. The external forces, in particular cultural and demographic, are quite different compared to those of a developed economy or the multinational company's home market. MNEs typically use strategies such as product development, adaptation, and standardization to tackle competition in emerging economies. LG mapped its "go to market capabilities" and product strengths and crafted its strategies for growth in India along these lines. The three product level strategies (core product, product attributes, and support services) are investigated in detail.

Notes:

Originally Published InSalwan, P. (2011). LG in India (B): Product strategies in an emerging economy. Journal of International Business Education, 6(1), 59-76. JIBE6-0CS2.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526461339

OCLC:

1089146332

Access Restriction:

Restricted for use by site license.