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Awesome Bits Games : managing a controversial pricing scheme / Eric Dolansky.
- Format:
- Book
- Author/Creator:
- Dolansky, Eric, author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Crowd funding--Case studies.
- Crowd funding.
- Video games industry--Management--Case studies.
- Video games industry.
- Video games industry--Finance--Case studies.
- Flenderson, Jan.
- Awesome Bits Games--Management.
- Awesome Bits Games.
- Awesome Bits Games--Finance.
- Finance.
- Management.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2019.
- System Details:
- text file
- Summary:
- Jan Flenderson, marketing manager at Awesome Bits Games, was very concerned about the negative reaction to the latest company crowdfunding campaign. Though the numbers were good, and the project was on track to earn as much or more than previous projects, the tone and number of the online comments were more strongly negative than in the past. These comments were largely in reaction to a relatively high-priced add-on to the game being sold, called "the Swarm," and the pricing scheme that Flenderson had developed for it. Flenderson was having second thoughts about this pricing scheme and had come up with some alternatives for what could be done at this time, four hours into the campaign. She arranged an emergency meeting with the CEO, CFO, and lead game designer to develop a recommendation.
- Notes:
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526476128
- OCLC:
- 1089146165
- Access Restriction:
- Restricted for use by site license.
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