2 options
Small objects of desire / Rosalind Masterson.
- Format:
- Book
- Author/Creator:
- Masterson, Rosalind, author.
- Series:
- SAGE knowledge. Cases.
- SAGE Knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Apple Computer, Inc.
- Branding (Marketing)--Case studies.
- Branding (Marketing).
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- System Details:
- text file
- Summary:
- Apple is a leading electronics manufacturer and a lifestyle brand. It launches the iPhone, and people outside the London store location wait in a queue to purchase it for over a day. How effective can good marketing be? Environmental concerns? These are some of the issues this article raises.
- Notes:
- Originally Published in: Masterson, R., & Pickton, D. (2012). Small Objects of Desire. In Marketing: An introduction (3rd ed., pp. 500-502). London: SAGE Publications Ltd. Print. ISBN: 9781446266472.
- No ILL or scholarly sharing allowed.
- Description based on online resource; title from home page (viewed on April 19, 2016).
- ISBN:
- 9781473938236
- OCLC:
- 1017731571
- Access Restriction:
- Restricted for use by site license.
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