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JetBlue : competing for marketshare in a turbulent industry / Jason Kellman, Ted Archer, Michael Beal, James S. O'Rourke.
- Format:
- Book
- Author/Creator:
- Kellman, Jason, author.
- Archer, Ted, author.
- Beal, Michael, author.
- O'Rourke, James S., IV, 1946- author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- JetBlue Airways.
- Airlines--Management.
- Airlines.
- Competition.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- In the face of declining revenues throughout the airline industry, a struggling economy, and an overcrowded marketplace, David Neeleman decided in early 2000 to launch an entirely new airline. With $130 million in venture funding, JetBlue began daily operations from JFK in New York to Florida, California, Colorado, and Las Vegas. After September 11, 2001, industry analysts were asking whether a discounter who promised first-class service could sustain the brand promise.
- Notes:
- Originally published: Kellman, J., Archer, T., Beal, M., & ORourke, J. S. (2003). JetBlue: Competing for marketshare in a turbulent industry. 03-01. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
- Includes bibliographical references and index.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526406613
- OCLC:
- 1017714660
- Access Restriction:
- Restricted for use by site license.
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