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Carat USA : an e-mail gaffe and reputational furor (B) / Daniel Husack, Kurt Knoblauch, Christopher Schwarber, James S. O'Rourke.
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- Book
- Author/Creator:
- Husack, Daniel, author.
- Knoblauch, Kurt, author.
- Schwarber, Christopher, author.
- O'Rourke, James S., IV, 1946- author.
- Series:
- SAGE Knowledge. Cases.
- SAGE Knowledge. Cases
- Language:
- English
- Subjects (All):
- Carat (Firm).
- Advertising--Communication systems.
- Advertising.
- Communication in management.
- Corporate image.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications Ltd, 2017.
- System Details:
- text file
- Summary:
- As Carat USA was in the process of implementing a restructuring plan, a top HR executive accidentally forwarded the communication plan to the entire company via email. The confidential document included the firms messages to employees, clients, vendors and other stakeholders. How can Carat USA recover from the mistake and restore its reputation?
- Notes:
- Originally published: Husack, D., Knoblauch, K., Schwarber, C., & ORourke, J. S. (2009). Carat USA: An e-mail gaffe and reputational furor (B). 09-07 (B). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
- No ILL or scholarly sharing allowed.
- Description based on XML content.
- ISBN:
- 9781526406514
- OCLC:
- 1017714295
- Access Restriction:
- Restricted for use by site license.
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