Chick-fil-A : a corporate position on same-sex marriage / Kasia Prouty, Dana Spencer, James S. ORourke.

Format:

Book

Author/Creator:

Prouty, Kasia, author.

Spencer, Dana, author.

O'Rourke, James S., IV, 1946- author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Chick-Fil-A Corporation.

Fast food restaurants--Public relations--Case studies.

Fast food restaurants.

Corporate image--Case studies.

Corporate image.

Genre:

Case studies.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

In the summer of 2012, Chick-fil-A President and COO Dan Cathy sparked controversy by sharing his biblical views on family and marriage with the Ken Coleman radio show and the Baptist Press. At one point, he asked for God's mercy on a generation that holds "such a prideful, arrogant attitude" with "the audacity to define what marriage is all about" Advocates of same-sex marriage responded with a boycott, which then drew reactions from supporters of Cathy and traditional marriage. This case study explores the fallout after a corporate leader publicly speaks his mind on a contentious social issue.

Notes:

Originally published in Prouty, K., Spencer, D., & ORourke, J. S. (2012). Chick-fil-A: A corporate position on same-sex marriage. 12-11. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

Includes bibliographical references and index.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526403582

OCLC:

1017728675

Access Restriction:

Restricted for use by site license.