Clorox Inc : was the company's jump into 'green' personal care a smart move or a strategic misstep? / Elise Rindfleisch & Allison Mitkowski.

Format:

Book

Author/Creator:

Rindfleisch, Elise, author.

Mitkowski, Allison, author.

Series:

SAGE knowledge. Cases.

SAGE Knowledge. Cases.

SAGE knowledge. Cases

Language:

English

Subjects (All):

Clorox Company.

Corporate culture--Case studies.

Corporate culture.

Consolidation and merger of corporations.

Consolidation and merger of corporations--Case studies.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

[London] : SAGE, 2016.

System Details:

text file

Summary:

In October 2007, Clorox announced that it would buy Burt's Bees for $925 million - more than five times Burt's Bees' annual sales. Clorox's move caught many in the industry by surprise. The company was known for bleach, auto polish and other synthetic chemical cleaners. On the other hand, the much smaller Burt's Bees was best known for its trademark natural lip balm. Could such a brand find a home within the company?

Notes:

Originally Published in: Rindfleisch, E., & Mitkowski, A. (2009). Clorox Inc.: Was the Company's Jump into "Green" Personal Care a Smart Move or a Strategic Misstep? 09-028. New Haven, CT: Yale School of Management, Yale University.

No ILL or scholarly sharing allowed.

Description based on online resource; title from home page (viewed on May 3, 2016).

ISBN:

9781473972766

OCLC:

1017731697

Access Restriction:

Restricted for use by site license.