Flexibility at Genentech : developing versatile domain experts and deploying flexible resources at one U.S. medical affairs unit / Homa Bahrami, Stuart Evans.

Format:

Book

Author/Creator:

Bahrami, Homa, author.

Evans, J. Stuart, author.

Series:

SAGE Knowledge. Cases.

SAGE Knowledge. Cases

Language:

English

Subjects (All):

Genentech, Inc.

Industrial management--Case studies.

Industrial management.

Organizational behavior--Case studies.

Organizational behavior.

Biotechnology industries.

Biotechnology industries--Case studies.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

The Genentech Spectrum case is about infusing flexibility in a medical unit of a global biotechnology company. The protagonist is Mauricio Silva de Lima, M.D., Ph.D., Vice President of U.S. Medical Affairs for the unit. The case focuses on his teams key challenges in a highly uncertain, fluid context. These include deploying a team of specialized domain experts through program terminations (starts and stops), allocating resources efficiently during a programs life cycle, and measuring the concrete impact of key strategic initiatives.

Notes:

Originally published: Bahrami, H., & Evans, S. (2016). Flexibility at Genentech: Developing versatile domain experts and deploying flexible resources at one U.S. medical affairs unit. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business.

No ILL or scholarly sharing allowed.

Description based on XML content.

ISBN:

9781526410832

OCLC:

1017726876

Access Restriction:

Restricted for use by site license.